#FightingCoronavirus: Godrej Group earmarks Rs 50 crore for community support and relief initiatives in India

In an effort to combat the unprecedented coronavirus pandemic that has gripped the nation, the Godrej Group has earmarked a fund of Rs 50 crore for community support and relief initiatives in India. This is an initial outlay and they hope to supplement it over time.

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The fund will back some of the following initiatives focused on public health and essential supplies as well as additional efforts in the months ahead.

Medical equipment and protective supplies

They have started work in Maharashtra, which is among the most-affected regions, with roughly 21% of total cases. They will extend this support to other states as well.

• Buying and supplying medical equipment and protective supplies for the Brihanmumbai Municipal Corporation (BMC).
• Donated Rs 5 crore to BMC.
• Donated 115 hospital beds to Maharashtra government hospitals.
• Helped set up a 75-bed quarantine centre at the Seven Hills hospital, Andheri.

Product innovation and supplies

As a soap maker, they recently launched the #ProtektIndiaMovement, a nationwide multi-media and multi-channel campaign to promote mass awareness around hand-washing and public health. As part of this, they have:

• Supported the free distribution of 1 million packets of Godrej Protekt Mr. Magic powder-to-liquid hand wash in Maharashtra through partnership with BMC and Thane Municipal Corporation (TMC).
• Partnered with communities linked to their CSR programmes to support 1.12 lakh beneficiaries across eight states with hand wash, sanitisers and soap.
• Donated sanitisers to the Mumbai police force.
• Began ramping up capacity to meet the demand for soap, hand wash and sanitisers.
• Initiated outreach through various networks and hand wash education programmes.

Their furniture brand in India is doing a lot of innovation in health care and hospital furniture to create ergonomically designed healing environments. They are directing specific efforts to help secure the health and safety. The BMC has enlisted them as providers of essential services and given the green signal for commencing factory and warehouse operations. They are collaborating with BMC to ensure they meet the demand requirements.

They are also exploring how they can leverage their medical refrigerator business, construction capabilities to build quarantine rooms, and expertise in mechanical, electrical and plumbing systems for hospitals.

Support at factories and construction sites

They are committed to supporting their contract labour and workers at factories and construction project sites.

As a real estate player, they are particularly concerned about the acute problems being faced by migrant labourers. Towards this, they have initiated focused efforts:

• Ensured that their project sites across eight cities are being sanitised frequently, and have health screenings and adequate food and hygiene supplies.
• Set up isolation facilities at their labour accommodation and closely monitoring the needs of our people to ensure quick responsiveness

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