#FightingCoronavirus: CavinKare aims to make sanitisers accessible and affordable

At a time of extreme anxiety in the country due to Covid-19, CavinKare, the FMCG major, has come up with easy accessibility and affordability of quality hand sanitisers.

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CavinKare’s CK Ranganathan is making his father’s vision of ‘Whatever the rich man can enjoy, the common man should be able to afford’ a reality again. “This is not merely a product launch, but service that we are launching for the safety of every citizen across urban and rural areas of our country,” said Ranganathan, Chairman and Managing Director, CavinKare Pvt. Ltd.

CavinKare has introduced hand sanitiser under its personal care brands Chik and Nyle, and professional brand Raaga.

Chik presents hand sanitisers in a 2 ml sachet starting at Re 1 which can be used at least twice, making it easily affordable for everyone and accessible due to its nationwide Kirana store presence. Nyle with its unique formulation will, initially, cater to its segment with the five- litre pack followed by smaller formats and Raaga Trusted by Experts to the salon segment in the country.

Ranganathan said, “Considering most people don’t have access to quality hand sanitisers during this time, it is our responsibility to make the essential product accessible and affordable to every individual with utmost quality. The concept of launching the sanitiser in a sachet as well and making them available in a typical FMCG Kirana outlet is an ideal step to ensure safety of the masses at this crucial time.”

“As a socially responsible organisation, we ensure that we play our role in a more responsible way and contribute our part towards the safety of people residing across every nook and corner of the country. While it generally takes six to 18 months for developing a new product, it is because of our R&D team, who had already researched about sanitiser and kept the formulation ready, we were able to make this quality sanitiser available in the market in just two weeks’ time from its initiation,” added Ranganathan.

CavinKare has introduced these quality hand sanitisers in various SKUs across three brands making it the right choice for people to suit their needs. The company’s decision of providing sanitiser from Re 1 is well within the government’s current stipulated pricing norm which has been duly followed across all other SKUs such as 10 ml, 50 ml, 90 ml, 400 ml, 800 ml and five-litre packs. While the five-litre pack has already been introduced in market nationwide, the other SKUs will be launched soon.

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