While brands struggle to make sense of the uncertain times, one brand has been using social media to inspire, motivate and spread positive messages.
From "Spread the message, don't spread the virus" on the eve of lockdown to "It's all in your hands" that talks about the choice to stay at home and fight the virus, not to speak of washing hands with soap frequently; to tips on staying safe to sharing helpline numbers, BharatMatrimony has been posting relevant content.
Not just that, the leading matchmaker has been engaging fans with motivating messages from cinema and sports celebrities.
Speaking about the social media strategy, Rajasekar KS, GM - Marketing at Matrimony.com, said, "Marketing should be empathetic and relevant to the consumer. In uncertain times as these when consumers are filled with fear, anxiety and lack of control over things, we thought that it's best to create content that motivates and lowers their anxieties. They responded well to our posts as you can see."
BharatMatrimony is known for contextual content during IPL and often rides on topical news.