Dentsu Webchutney, the digital-first creative agency from the house of Dentsu Aegis Network (DAN), has won the digital and creative duties for the dating app, OkCupid India.
The account was won following a multi-agency pitch and will be serviced from the agency’s Bengaluru office. Headquartered in the US, OkCupid is an online dating, friendship and social networking website.
OkCupid’s soft-launch in India in 2018 redefined expectations from the entire category across the country. OkCupid now wants Indian millennials to take charge of their romance by helping them find their right match. Also, this is the exact one-line brief that inspired Dentsu Webchutney to chart an aggressive digital and creative growth strategy that clearly differentiates the service in a fragmented market.
Commenting on the win, Prashant Gopalakrishnan, SVP, Dentsu Webchutney, said, “We are excited to partner with yet another industry giant in OkCupid. Innovative ideas can help overcome challenges in the Indian online dating market. It is a phenomenal market opportunity — one that has been covered in-depth in analyst reports. On a lighter note, as the sole married employee on the account, I believe the rest of the team can truly do justice to it!”
Shruti Gupta, Brand Manager, OkCupid India, added, “OkCupid is about meaningful relationships — on, and off the service. This is why the newest one we are forging with Dentsu Webchutney feels like the beginning of a long and productive journey.”