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Wunderman Thompson strengthens adobe capabilities with acquisition of marketing technology consultancy Xumak

The acquisition of XumaK further reinforces the agency’s commitment to deliver customer experiences powered by Adobe technology

Wunderman Thompson, a WPP company, has announced that it has completed the acquisition of marketing technology consultancy XumaK, in a move that further strengthens its suite of Adobe-enabled capabilities.

The acquisition of XumaK adds significant breadth and depth to Wunderman Thompson’s experience technology offering, which delivers connected customer experiences to its global portfolio of clients.

Wunderman Thompson has helped drive WPP’s partnership with Adobe over recent years. The acquisition of XumaK further reinforces the agency’s commitment to deliver customer experiences powered by Adobe technology.

Shane Atchison, CEO, Wunderman Thompson for North America, said, “More and more clients are asking us for help connecting the dots along the customer journey. This acquisition brings us unrivalled expertise that will allow us to fully harness the power Adobe software and services to deliver seamless, personalised experiences across all channels for our clients and their customers.”

Marcos Andres Antil, CEO, XumaK, North America, said, “We couldn’t be happier about joining Wunderman Thompson. We’ve been delivering marketing technology solutions to the Fortune 500 for more than 16 years, across the world and especially the Americas. Joining Wunderman Thompson will allow us to add even more value to our clients by providing a more comprehensive set of technology, data, and creative solutions to meet the demands of their customers.”

Wunderman Thompson’s technology practice comprises customer acquisition, customer experience, commerce and personalisation capabilities; all integrated into the agency’s world-leading service offering to clients.

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