Wavemaker, the media, content, and technology agency from GroupM, has appointed Mansi Datta as Managing Partner. In her new role, Datta will head North operations for Wavemaker India and will report into Ajay Gupte, CEO, Wavemaker – South Asia. Datta has been part of Wavemaker (erstwhile Maxus) since 2015.
Commenting on the appointment, Gupte said, “Mansi is an exceptional client leader with focus on strategic planning and implementation across varied media from analogue to digital. Mansi has displayed great leadership skills in her previous role as GM. Under her guidance, Wavemaker is looking forward at delivering many more business innovations and operational efficiencies along with growing the region.”
Datta holds 19+ years of experience in the advertising, media and marketing spanning across agencies and corporates. She has worked across diverse set of industries including FMCG, Consumer Durables, Education, IT, Spirits, Carbonated beverages, Telecom and E-commerce.
Datta has worked with PayTM, Policybazaar, Akzo Noble, Reckitt Benckiser, Coca-Cola, NIIT, Samsung, GlaxoSmithkline, Bharti Airtel and many more brands.
When not working, Datta dabbles in watercolour painting and sketching. She is also fond of playing the piano – with focus on western classical music.