The Times of India brings back second edition of marketing festival 'Star Flow – The Change Festival'

The Times of India has announced the second edition of its marquee initiative, Star Flow – The Change Festival. 

The marketing festival to be held on February 19 at The Leela Ambience in Gurgaon, will offer a platform to the CXOs, CMOs, brand managers, marketing professionals, media/creative/advertising/research experts and others to discuss and debate the future of marketing.

The conclave-cum-festival will give marketers an opportunity to equip themselves for the next big change in marketing while offering a global outlook as well as the opportunity to interact, learn and share ideas and network with international experts and industry leaders of the country. Setting the tone for two action-packed days, the festival will kick-start with a keynote address by Nir Eyal, the author of ‘Hooked’ and ‘Indistractable’, on ‘How to manufacture desire’. The festival will feature industry experts such as Patrick Renvoise, Co-Founder and Chief Persuasion Officer, SalesBrain; Richard Shotton, author and Behavioural Science expert; Charles Leadbeater, author and Authority on Innovation and Creativity; Sonam Wangchuk, innovator, education reformist and inspiration for the film '3 idiots; Dr. Erich Joachimsthaler, Strategy, Innovation and Branding expert, along with a host of other experts share their insights on different aspects of  branding, first principles of marketing, behavioural science, etc.

The festival will witness panel discussions on a series of insightful themes, which include ‘How to succeed in difficult economic scenario’, ‘Brand Building vs Performance Marketing’, ‘Sustainability and a Circular Economy’. These expert-led conversations will feature industry leaders such as Hemant Malik, Divisional Chief Executive, Foods, ITC Limited; Chandrasekar Radhakrishnan, Vice-President, Strategy and Insights, Coca-Cola India and South West Asia; Rajeev Karwal, Chairman, Milagrow Robots;  Tapan Singhel, MD and CEO,  Bajaj Allianz General Insurance; Chandra Bhushan, CEO, (iForest);  Sanjib K Bezbaroa, Vice-President Corporate EHS, ITC Ltd; Ritesh Ghoshal, CMO, Croma and others sharing their perspective on the respective subject.

A workshop on ‘Design Thinking and Customer Experience Transformation’ will be conducted by Ajay Aggarwal, Practice Lead, Design Thinking, KPMG India while a workshop on ‘Paradigm Shift of Rural Market’ will be overseen by Benjamin Mathew, Partner, Business Strategy, MART among others.

Taking boardroom to Grassroots, Tamanna Sharma, Founder, Earthling First; Savita Sharma, artisan and trainer, Indha; Nitesh Yadav, Founder and CEO, Exam Mitra and Texicon; Anoop Khanna, social activist and Founder, Dadi Ki Rasoi and Alakshi Tomar, Co-Founder, TruCup will be sharing their respective stories filled with courage and conviction as they speak about the journey that made them true marketers.

Sanjeev Bhargava

Sanjeev Bhargava, Director, The Times of India, TIMS and Mirror Brands and Co-Curator of Flow, said, “Flow - The Change Festival is a unique initiative that brings cutting edge marketing theories, practices, trends and technologies to marketing leaders and practitioners alike. The speakers and panellists have been carefully curated to deliver the highest value for the time the marketing fraternity chooses to spend at this festival. Last year this event was extremely successful going by the feedback of the delegates. We hope to make this edition even bigger and better.”

Santosh Desai

Santosh Desai, MD and CEO FutureBrands India and Co-Curator of Flow, said, “The overall intent of The Flow Festival is to make sense of all the change that we see around us with both depth and freshness. In its second year, Flow is focusing on bringing to the Indian marketing community perspectives that challenge long-held conventional beliefs. New concepts, provocative ideas, deep dives into emerging themes- these are what the marketing practitioner can hope to hear at this year’s event.”

Visit HERE to register for the festival and know more about the speakers and schedule.

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