Integrated power company Tata Power has signed Indian cricket teamâs fast bowler, Shardul Thakur, as its brand ambassador.
Thakur will support the multiple new green initiatives of Tata Power. For Thakur, Tata Power will be his first major commercial endorsement.
âWe welcome Shardul Thakur to Tata Power. He epitomises Tata Powerâs values of hard work, commitment, honesty and success. We see him as a major change-agent in our new endeavours in the areas of our work in âgreenâ power, which will help society and Mother Earth,â said Praveer Sinha, CEO & MD Tata Power. âWe are aggressively getting into solar power in domestic, as well as in e-charging for vehicles of the future. Shardul will help us communicate the goodness of our work in these areas to our consumers.â
Thakur, a Mumbai boy, is a right-arm medium pacer who got his first taste of first-class cricket for Mumbai in 2012-13. Known for his aggressive pace bowling, Thakur's breakthrough season came in 2014-15 where he claimed 48 wickets at 20.81 and rocked the bowling charts.
The new Tata Power campaign featuring Thakur went live in media recently, with significant presence in digital, radio and outdoors. The featuring of Thakur in video will have to wait till his return from his overseas trip, Tata Power said.
The campaign promotes the core message of opting for environment-friendly means of consuming energy and highlights the range of smart and sustainable solutions and services like solar rooftop, EV charging and solar micro-grids that Tata Power now offers to its customers.