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Saatchi Propagate wins online learning institute Harappa Education’s creative mandate

As part of the mandate, the agency will work closely with the brand, to help establish its leadership in the disruptive, fast-growing category of professional skilling

Saatchi Propagate (formerly L&K Digital), a new-age communication specialist agency of the Publicis Groupe, has bagged the creative and communication mandate for Harappa Education, the online learning institution.

With digital and social media at the core of its brand-building efforts, Saatchi Propagate will work closely with Harappa to help establish its leadership in the disruptive, fast-growing category of professional skilling.

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Shreyasi Singh

Shreyasi Singh, Founder and CEO, Harappa Education, said, "We are thrilled to have found a dynamic partner who understands the nuances of the category and the landscape we operate in. Saatchi Propagate’s creative approach, insightful team and focus on driving business outcomes give us great confidence about partnering with them for our brand-building journey. We look forward to a long and rich partnership.”

Priya Jayaraman

Priya Jayaraman, CEO, Saatchi Propagate, said, “We are already excited about making the right connections for Harappa. Their learning platform for developing the right workplace habits — that lead to organisational success and better careers — is about more than just creating great content. It actually gives us the opportunity to impact the lives of so many people who can benefit from Harappa’s innovative curriculum. An absolutely fabulous Harappa team is the icing on the cake, and we look forward to making this an enjoyable journey.”

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