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Radio Mirchi awards creative and strategic duties to L&K Saatchi & Saatchi

The account was won following a multi-agency pitch. The agency will elevate the brand’s properties and guide them strategically with creative solutions

L&K Saatchi & Saatchi, the creative powerhouse from Publicis Groupe, has announced that it has won the creative and strategic duties of , the multi-media entertainment brand that also operates Radio Mirchi.

Mirchi was keen to partner with an agency that could help elevate the brand’s properties and guide them strategically with the best-in-class creative solutions. Following a multi-agency pitch, was chosen to lead this front.

Charles Victor

On winning the account, Charles Victor, Executive Director, L&K Saatchi & Saatchi, said, “The cliché is true — entertainment is exploding in India, and there’s so more opportunities than we can count that Mirchi can jump into. We’re very excited to partner brand Mirchi on this journey, and it’s already turned into a joyride in just a few days! Add to this, great creative freedom from the client team, and it’s more than we can ask for.”

Prashant Panday

Prashant Panday, Managing Director & CEO, ENIL, said, “Mirchi Unlimited – that’s how we see our capability and the opportunity that lies ahead of us. In this journey, we didn’t just want a creative agency but a strategic partner who shares our vision and is ready to run with us. We found the perfect partner in L&K Saatchi & Saatchi. A strategic thinking team that’s passionate, enthusiastic and always ready to take on more. We look forward to working together with them.”

Radio Mirchi, along with its sub-brands that include Ishq and Mirchi Love, operates 76 stations across 63 cities.

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