Publicis Group’s net revenue in India grew 10.4% on an organic basis in 2019 while the Asia Pacific net revenue were up 8.9% on a reported basis and 0.8% on an organic basis. Among APAC markets, Australia recorded a decline of -7.0% in net revenue on an organic basis, China was down -1.8%, while Singapore recorded 16.5% growth.
Globally, Publicis Groupe’s net revenue for the full year 2019 was 9,800 million euros, compared with 8,969 million euros in 2018, i.e. a 9.3% increase. Organic growth is -2.3% in 2019.
Arthur Sadoun, Chairman and CEO of Publicis Groupe, termed 2019 as a transition year when the holding company completed its model.
“We acquired and integrated Epsilon. We changed Publicis Sapient's management and repositioned its operations around business transformation through industry verticals. We put in place a country model to foster cross-fertilization across our expertise in creativity, media, data and technology. And while we were implementing our model, we continued to promote a new generation of leaders in strategic positions, in our most iconic brands, our biggest countries and for our top clients,” he said.
Sadoun admitted that all of these necessary changes, combined with the effects of transition, had a negative impact on the company’s organic growth in 2019.
“But our model is already delivering concrete results that make us confident for the future. Our reported growth of +9.3% with Epsilon reflects the shift in our revenue profile. We are posting strong financials, increasing our operating margin (1) by +11.6% and Headline diluted EPS (2) by +8.2%, while investing an additional c.100 million euros in our talents. Our model and our go-to-market demonstrate their attractiveness, as illustrated by the new business ranking: for the second year in a row, we are number one in the new business league tables,” he added.
Sadoun continued, “Now that we have completed our transformation in terms of assets and organization, we are in a position to deliver what our clients really need to thrive in a world increasingly dominated by the platforms, as we demonstrated in our recent wins with Disney and Novartis.
“In 2020 our priority is to deliver our organic growth recovery plan by progressively returning to growth in our traditional activities; preparing our future revenue streams with Epsilon and Publicis Sapient, and of course continuing to invest in talents and learning and development to strengthen our offer.
“We have taken great steps forward in our transformation journey. We are clear on the steps ahead of us and focused on execution. I would like to thank everyone at Publicis Groupe for their efforts and all of our clients for their trust.”