Prabhat Choudhary to head WWO, Reliance Entertainment's digital movie marketing and media buying arm

Reliance Entertainment, the media and entertainment arm of Reliance Group, has taken on board marketing communications strategist, Prabhat Choudhary, to head World Wide Open (WWO), its in-house digital movie marketing and media buying arm.

World Wide Open is a digital marketing agency specialising in social media marketing and media buying for the film industry. Over the years, WWO has worked on digital campaigns of films like ‘Simmba’, ‘Golmaal Again’, ‘Veere Di Wedding’, ‘Super 30’, ‘Dear Zindagi’, ‘Jab Harry Met Sejal’, ‘ Saand Ki Aankh’, ‘Rabta’, ‘Stree’, ‘Half Girlfriend’, ‘Parmanu’, among others.  Besides being an agency on board for Reliance Entertainment, WWO has serviced production houses such as Red Chillies Entertainment, Balaji Motion Pictures Limited, Maddock Films, Color Yellow, Sony Music India, etc.

The agency is equipped to provide end-to-end digital marketing solutions, including creative strategy, creation of media assets and inventory planning and buying and digital media planning and buying. In 2017, WWO was named the 'Agency of the Year' at the Asia Pacific Customer Engagement Forum and Awards (ACEF).

In 2019, the agency won the award for Best Interactive Piece of Content at Digies for the film ‘Game Over’. WWO launched the first-ever Target AR Filter in India and Bollywood, in print, for the film, ‘Super 30’.

Choudhary is the founder of PR agency Spice PR and co-owner of celebrity digital marketing agency Entropy.  Choudhary is known as PR and digital strategist and at WWO, he will take forward the mantle of enhancing digital innovations, multi-platform reach, driving strategic partnerships and developing media and entertainment client portfolio.

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