In a world of gifting where giving a gift personally is the key moment of truth, and makes a gift personal and valued, how does an e-commerce portal give the same feeling of being personal? This is what e-commerce portal IGP.com is showing in its new campaign by The Womb.
Tarun Joshi, Co-Founder and CEO, IGP.com, said, “The strategy was very clear in our heads to specialise in personalised gifts. That, we thought was a clear differentiator and given the infrastructure we have developed, we see immense potential in it. So the brief to the agency was to bring out the joy of receiving personalised gifts in the most interesting way.”
Kawal Shoor, Planner and Founding Partner, The Womb, said, “Personalisation is one of the biggest mega trends of recent times. And IGP, through its tech savviness and investments in infrastructure, have brought personalisation to the world of gifting. To make it compelling, we had to find a powerful payoff of giving such as personalised gifts over the quintessential shirt or shawl. We wondered how good would it feel if the receiver felt that the sender was right there... ”
Suyash Khabya, CCO, The Womb, said, "This could have so easily been a catalogue campaign but then it would have been the death of creativity. So we challenged ourselves, cracked a risky idea where we were worried if the consumers would get it! But thanks to Ryan's direction skills, we have something that's quirky, fresh and does justice to personalisation."
IGP personalized gifts
Co-Founder and CEO: Tarun Joshi
Agency: The Womb
Founding Partner: Navin Talreja
Planner and Founding Partner: Kawal Shoor
CCO: Suyash Khabya
Creative Partner: Arnab Manna
Planning Partner: Nakul Jayadevan
Business Partner: Shobhit Trivedi
Production Company: Bang Bang - India's International Production Company
Director: Ryan Mendonca
DOP: Yash Khanna