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The Womb wins creative mandate for Nobel Hygiene

Nucleus PR will handle the communications mandate

Nobel Hygiene, the Indian manufacturer of adult diapers (Friends) and baby diapers (Teddyy and Snuggy), has partnered with Nucleus PR and The Womb for creative communications.

Nobel Hygiene, a home-grown Indian brand, aims to create a healthier, safer environment for the stages in life where one is most vulnerable using the best materials and technology for a happier world.

Kartik Johari, Vice-President, Nobel Hygiene, said, “With our aggressive expansion and clear market leadership, it is important that we ramp up our communication accordingly. We are happy to have Nucleus PR and The Womb on board. The expertise and domain depth that each one of them brings to the table will help us reach our set objective and help us communicate our vision in the market. We look forward to a successful collaboration with both our communication partners.”

Tarunjeet Rattan, Managing Partner, Nucleus PR, said, “Keeping in mind Nobel Hygiene’s vision and business objectives, we aim to leverage PR in a strategic manner. We will help create an overall reputation for the brand while at the same time create awareness about larger issues like incontinence and elder care within the target audience. Smart use of PR with a distinctive and aggressive approach will achieve impactful results the brand aspires for.”

Navin Talreja, Managing Partner, The Womb, said, “We have been a strategic and creative partner to Nobel Hygiene for about a year now. Most part of the year has been spent in getting different aspects of the business and brand ready for long term sustained growth. And now we go to market in many exciting ways. The Nobel team led by Kartik believes in cutting-edge work and challenging norms which is always far more exciting than doing boring maintenance work.”

Nucleus PR addresses complex brand-building issues with practical expertise. The firm believes in combining its experience and insight in both digital and traditional media to build a strong reputation and enhance the brand's vision. The company has clients such as MediaCom, Zolostays and Royal Brothers on its roster.

The Womb is a young independent innovations and communications company that works with clients such as Saregama India, Vini Cosmetics, Asus India, Cipla Health, Godrej Tyson, IGP.com, etc.

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