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Max Bupa appoints Isobar as its digital partner

The account was won following a multi-agency pitch and the agency will service the brand from its Gurgaon office

Isobar, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the digital partner for Max Bupa Health Insurance.

Isobar India won the account following a multi-agency pitch and will service the brand from its Gurgaon office.

Gopa Kumar

Gopa Kumar, Chief Operating Officer, Isobar India, said, “We are truly delighted to be working with Max Bupa. It’s a highly competitive category and since we are talking to a digital-first audience, we aim to do category-leading work through the creative use of digital. We are looking forward to this partnership to create a communication that drives the desired impact and achieves business outcomes for Max Bupa.”

Anika Agarwal

Speaking on the partnership, Anika Agarwal, Director and Marketing Head, Digital and Direct Sales, Max Bupa Health Insurance, said, “We were looking for a creative partner who could help us break the monotony that plagues most of the messaging around the BFSI category. The idea was to work with a partner who could break down complex products for the consumer and help drive category education. With Isobar, we found a partner who brought in a fresh approach to the brand and were in sync with the roadmap for the brand. We are happy to work with a team that ideates with a digital-first approach and are confident that their creative nous will help us convey Max Bupa’s value proposition to the Indian consumer.”

Max Bupa, a health insurance player in India, is a joint venture between True North, an Indian private equity firm and the Bupa Group, a healthcare company with a legacy of providing specialised healthcare services for over 70 years.

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