JBL has unveiled its new brand film featuring Bollywood’s Ranveer Singh, urging consumers to ‘Live it real and Live it raw’.
Featuring striking visuals and inspiring rap vocals by the superstar and JBL ambassador, the film showcases the power of staying original and authentic and daring to take the world head on! It reflects JBL’s ethos of daring the listeners to follow their hearts and to experience the raw and unfiltered sound of music. The slick flick makes a strong case for unwavering self-belief and confidence to conquer all — in Ranveer Singh’s inimitable style.
The campaign takes the philosophy of living raw and real forward across multiple consumer touch points such as digital and social media, e-commerce platforms and retail channels. The film will debut on OTT platforms and cinemas in the coming weeks, giving viewers a taste of JBL and Ranveer Singh’s quintessential flair. The creative agency behind the film is Dentsu Slingshot.
Talking about the film, Ranveer Singh said, “Working on the film with the folks at JBL has been an incredible experience. I love the brand’s philosophy of living raw and real as it resonates with my personal life choices. Our youth is all about authenticity and this brand film aims to reinforce the same self-belief. I look forward to working with JBL on some great projects that connect with the spirit of the youth.”
“The new brand film is a true representation of JBL’s uncompromising quality and Ranveer Singh’s indomitable spirit. It is a powerful celebration of the raw potential of our youth and reflects their fearless attitude,” said Vikram Kher, Vice-President, Lifestyle Audio, Harman India.
“JBL has always urged its consumers to dare and reach out for the best and the film brings to life our philosophy with perfection. We are confident that the youth across the country will love the uplifting feel inspired by the message.”
JBL creates amazing sound. From events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with audio that lets them make the most of every moment.
Harman (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.
Creative Agency: Dentsu Slingshot
Country Heads: Lucky Saini & Kunal Dubey
Director Brand Solutions: Rohit Machado
Art Director: Praveen Sekar
Production House: Walkabout Films
Director: Navzar Eranee
Producer: Ananya Dasgupta
DOP: Shanker Raman