InterMiles, the loyalty and rewards programme and currency, has associated with Dineout as the official rewards partner for the 2020 edition of their Great Indian Restaurant Festival (GIRF).
This is the second consecutive year that InterMiles and Dineout have joined hands so that diners gain the most value out of their culinary adventures.
The August 2019 edition of GIRF proved to be a success with nearly 4 million diners served and a 3x rise in revenue for participating restaurants. Additionally, InterMiles witnessed a 76% rise in member activity on the dining platform during the last GIRF season.
For the fifth GIRF season, InterMiles will be deepening their partnership with Dineout and will be rewarding one daily top-spending member with 10,000 Miles and one top spender of the festival with 100,000 Miles apart from miles for every bill paid via Dineout Pay. Through various bonus offers and contests being run, InterMiles foresees a 1.5X increase in participation by members in the current GIRF season vis-à-vis the August 2019 edition.
DineOut has been a longstanding InterMiles partner, with the association and bond strengthening year-on-year. To take this further, along with this edition of GIRF, InterMiles has also introduced an option to pay for your dining using InterMiles across 18,000+ restaurants. Members can avail of this facility via Dineout Pay.
Vikas Chandak, Senior Vice-President, Strategic Business and Partnerships, InterMiles, said, “At InterMiles, curating value-driven, hassle-free experiences for our members is of utmost importance. We have found a likeminded partner in Dineout and are thrilled to be part of GIRF’s success story which helps us connect with our members’ joy of dining out. We have expanded our partnership with Dineout this year to also offer an option to redeem your InterMiles for your dining experiences across 18,000+ restaurants. Our refreshed association with Dineout is testament of our commitment towards creating enriching partnerships which have a deep value proposition for our members and we look forward to achieving new milestones together with GIRF and beyond.”
Ankit Mehrotra, CEO and Co-founder, Dineout, said, “GIRF over the years has gained unparalleled popularity among people of India. Celebrating the joy of dining out which is also our theme for this year’s GIRF, this edition will provide dining out experience in a true sense. This year consumers will enjoy heavy discounts across 10,000 restaurants in 20 cities of India. With credible partners like — HDFC and InterMiles we are hopeful to add more happy diners and help them in providing a hassle-free experience,” InterMiles will be amplifying their partnership with GIRF through an integrated consumer campaign, ‘Meals to Miles’. The campaign which will be live for the duration of the GIRF season will, tap into the two highlight passion drivers for InterMiles members — food and travel.
Themed around millennials language ‘Joy of Dining Out’ (JODO), the month-long celebration of food kicked-off from January 31 and will continue till March 1. The fifth edition of GIRF will be grander with over 10,000 restaurants participating across 20 cities of India. Diners will be able to avail heavy discounts and deals on total bill, food bill, drinks bill, buffet and grab coupons across cities like Agra, Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi, Goa, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai, Pune, Udaipur among others. They can also additionally avail 20% cashback on their restaurant bills using Dineout Pay. Along with exclusive cashback offers from HDFC Bank and Bonus InterMiles every day.