ILN Studios partners with Smule Inc. to launch digital-only musical reality show

Leading multi-channel network ILN Studios has launched Smule iDiva ‘1, 2, 3... Riyaaz’, India’s first digital-only musical reality show.

The show, built around iDIva’s marquee IP 123 Riyaaz, would see Punjabi Pop heartthrob Jassie Gill, ‘Tareefan’ sensation Lisa Mishra and the face of iDiva, Kusha Kapila rallying their musically charged tribes to participate in musical challenges, sing with them on Smule, win weekly challenges and get the chance to feature with them in an original music video.

Slated across 12 weeks, 12 songs and 12 challenges, the ultimate goal of ‘1, 2, 3... Riyaaz’ is to make a collaborative music platform that doesn’t look at music as an academic subject but rather a means to connect with people and have fun.

Speaking at the launch, mentor Jassie Gill said, “This concept is very unique and I’m excited to be a part of this.”

“Singing is very close to my heart because I consider myself as a full-on singer but not a professional one and our show is all about the love for singing,” added Kusha Kapila, the digital superstar and mentor. Lisa Mishra said, “I think you know me as somebody who was ‘discovered on the internet’, digital is a great frontier for finding great talent.”

Smule President, Bill Bradford, said, “India is an interesting market for us, as we see young audiences that take up music lessons and are passionate about music creation, but as they grow older this hobby takes a back seat. With this partnership, we want to give everyone an opportunity to experience the journey of re-discovering their passion for singing, performing and being a star. ‘Smule iDiva’s ‘1, 2, 3… Riyaaz’ is a great opportunity for creators and jammers to come together and make musical magic.”

With over 36 winners in 12 weeks and a new challenge every week starting February 14, every budding singer/artist can have multiple shots at winning the big prize of starring in that all-exclusive #123Riyaaz music video with the three mentors. So, whether you are a passionate singer or a potential waiting to be discovered, bring out your musical avatar and sing on the Smule app along with your favourite mentor.

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