Hero Electric appoints Piyush Prasad as National Business Head

Electric vehicle brand Hero Electric has announced the appointment of Piyush Prasad as the National Business Head.

Prasad has diverse experience of over 20 years. In his new role, he will be responsible for strategically leading Hero Electric’s business across tier 1, 2, 3 and below markets as the brand aims to further spread awareness for electric vehicles in the region.

Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satisfaction programme for Hero Electric, and play a strategic role in building the business.

“I am thrilled to be a part of Hero Electric family, which is the leader in the electric two-wheeler space in India. Hero Electric has constantly led the electric mobility revolution in the country, and I look forward to contributing to the growth of the company and play a significant role in their vision of leading the future of mobility,” said Prasad.

Sohinder Gill, CEO, Hero Electric, said, “We are delighted to have Piyush on-board, his vast experience and expertise in business and sales management among other verticals will certainly boost the brand awareness and will further strengthen Hero Electric’s position in India.”

Manu Sharma, HR Head, Hero Electric, said, “We welcome Piyush to the Hero Electric family and we are confident that he will play an instrumental role in the brand’s success.”

Prasad is an industry veteran and has previously worked with brands such as Harley-Davidson, Renault, General Motors, Mahindra and Hyundai. In his roles at all the prior organisations he has successfully led his team in creating effective strategies in dealer management, training, planning, market activation, ensuring customer satisfaction and market intelligence.

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