Growisto, an ecommerce marketing and technology company, recently appointed Rahul Kedia as Practice Head, Amazon Marketing. He joins Growisto from Citi Bank where he was the Associate Vice-President, Equity Research. With his significant expertise, he will be responsible for scaling existing solutions and building new data-driven approaches in the Amazon marketing domain.
The last year witnessed Growisto sharpening its focus on the retail e-commerce sector. This decision was driven by the rise of private labels and D2C brands across the globe.
On his appointment, Kiran Patil, Co-Founder of Growisto, said, âWe are really excited to welcome Rahul to the team. I have known him for the last 13 years. His ability to handle large data and understanding of predictive analytics will provide tremendous value to retail businesses that are actively seeking such data-driven solutions.â
Talking about his role, Kedia said, âDigital Marketing is a complex multi-disciplinary segment involving an understanding of marketing, technology, data analytics, and business strategies. A large amount of data that is available in retail and e-commerce can pave the way for both macro and tactical strategies for retail brands. I am delighted to be part of the dynamic culture at Growisto and look forward to working on initiatives that drive future growth for the company and its clients.â
Kedia, a CFA certified professional and alumnus of IIT Kharagpur, has over 13 years of experience in global markets such as Australia and UK. Kedia has also held significant positions at other renowned companies uch as Crisil and Evalueserve.