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Filmfare Awards simulcast on Facebook globally

The award show was available to watch digitally at the same time it was aired on TV, in addition to exclusive videos, photos and moments on Facebook and Instagram

Worldwide Media, the lifestyle and entertainment content company, has entered into a strategic partnership with Facebook for the Filmfare Awards Franchise.

The year-long partnership will provide exclusive non-linear digital simulcast partnership to the entire Filmfare awards franchise, including Filmfare Hindi, Filmfare Marathi, Filmfare South, Filmfare Punjabi and Filmfare Glamour and Style Awards in 2020.

Kickstarting the association with 65the Amazon Filmfare Awards, the awards showed simulcast on February 16 at 9 pm on Filmfare’s official Facebook page, in addition to red carpet highlights, backstage footage, special moments and best of Filmfare archive content that was exclusively available digitally on Facebook and Instagram.

Deepak Lamba, CEO, Worldwide Media, said, “Filmfare Awards has for a while now been a clear market leader in audience reach and engagement driven by our TV coverage, leveraging our large digital and social platforms, and via extensive news reportage by the TOI group. We are also excited because we will leverage the various FB tools to drive like-minded communities of Bollywood buffs to discuss, debate and enjoy topics and content of similar interest levels. It will enable them to talk about the world of movies, favourite stars and artists all year around, centred around exciting content that the Filmfare team creates.”

“Social media is revolutionising the way audiences discover, consume and share entertainment content. We have seen people form some of the most vibrant global communities around their favourite movies and stars on Facebook and Instagram. We are excited to partner with Filmfare to bring exclusive and engaging videos, photos and more for people on our platforms,” said Manish Chopra, Director and Head of Partnerships, Facebook India.

As part of #FilmfareOnFB this year, Filmfare launched its official Facebook group “All Things Filmfare'' for fans from around the world to relive iconic moments of the Filmfare legacy and discuss their favourite Filmfare moments. Fans can also join in on the #FilmfareOnFB buzz. This year, over 30 creators joined in the pre-Filmfare anticipation, talking about their favourite Filmfare moments, of which five creators were on the Filmfare Red Carpet and backstage, to create exclusive content for Facebook and Instagram.

Established on March 21, 1953, Filmfare Awards is one of India’s oldest and most distinguished film institutions. From a small ceremony which featured just five awards, the Filmfare Awards function has evolved into one of India’s most spectacular events.

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