To strengthen its brand presence across offline, menâs skincare brand Bombay Shaving Company has taken on board Deepak Gupta as its Chief Business Officer (Offline) and Head of Operations.
Bombay Shaving Company has a presence in eight cities across the country with over 3,000 stores. Gupta will lead the entire offline P&L comprising retail and institutional sales. Additionally, he will also lead supply chain and operations. Guptaâs understanding of the dynamic market environment and consumer behaviour will further support Bombay Shaving Company, an internet-first brand on path to achieve the Rs 100-crore revenue mark.
Prior to this, Gupta was leading the regional business for Colgate-Palmolive where he gathered experience of working with the worldâs most penetrated brand with 3.5+ billion daily active users. He spent more than two years in China and witnessed the tremendous mushrooming of brands by heading sales operations and strategy for entire mainland China, which launched online and quickly scaled offline.
Gupta said, âBombay Shaving Company is an inspiring brand which is both under-penetrated and under-served. There is a huge potential to innovate and build a new-age brand like ours in offline stores which are digitally targeted and leading to a tectonic shift from mass distribution /mass-media lead business models. Iâm extremely excited to be part of this grooming revolution.â
Shantanu Deshpande, CEO and Founder, Bombay Shaving Company, said, "We're thrilled to have someone of Deepak's calibre join Bombay Shaving Company to forefront the entire off-screen P&L. Being an internet-first brand, its essential for us to rapidly develop an omni-channel approach to retail. With more than a decade experience, Deepak brings in distribution aspiration and a process ethos. We look forward to working with a leader like him to build and grow our brand together.â
Bombay Shaving Company is bullish and will focus on offline expansion with its current footprint of 3,000 stores to 10,000 in the coming months. Bombay Shaving Company has more than 2.5 lakh customers and aims to become an Rs 100-crore brand in the next 12-15 months. The company has designated Kartik Aaryan as their brand ambassador to endorse shave and facial grooming range.
In December 2019, Bombay Shaving Company had raised Rs 45 crore in Series B led by Sixth Sense Venture Partners. Existing investor Colgate Palmolive Asia Pacific, a subsidiary of CPG giant Colgate-Palmolive had also participated in the round.