The Advertising Agencies Association of India (AAAI) will celebrate its Platinum Jubilee year this year. The Platinum Jubilee Celebrations Committee will soon announce details about the celebrations.
The organisation was set up in Calcutta in 1945.Â Four agencies from Calcutta â D J Keymer, General Advertising Agency, J Walter Thomson Co. and Press Syndicate â along with three agencies from Bombay â Adarts, Lintas and National Advertising Service, were the founder members of AAAI.Â
Over the years, AAAI has strengthened relations with the government and various industry bodies, viz Indian Newspaper Society (INS), Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA), Indian Outdoor Advertising Association (IOAA), Internet and Mobile Association of India (IAMAI), Association of Radio Operators in India (AROI), et al.
Initially only full-service agencies were members of AAAI and in 2008, it opened its doors to media and creative agencies. Recently it opened its membership to digital agencies and very soon PR, events and outdoor agencies will be allowed too.
Ashish Bhasin, President, AAAI, said, âAAAI was formed to promote advertising as a professional activity.Â From its humble beginnings with a mere seven agencies, AAAI has grown manifold to its present strength of more than 100 advertising agencies, who contribute more than 80% of the total ad budget of the country. Initially the total size of the advertising industry was Rs 5 crore; it now stands at over Rs 70,000 crore in 2019 and is expected to grow up to Rs 1 trillion in the next few years. I am delighted to announce that the Executive Committee of AAAI has unanimously chosen Sam Balsara as Chairman of the Platinum Jubilee Celebrations Committee.âÂ
Balsara said, âWe hope to mount celebrations in keeping with this momentous occasion. I look forward to the cooperation of my colleagues in the industry to make this a memorable occasion.âÂ Â
The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, to promote their interests. The association promotes professionalism, through its founding principles, which uphold sound business practices between advertisers and advertising agencies and various media. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is recognised as the apex body of and the spokesperson for the advertising industry at all forums â advertisers and media owners and their associations and Government.Â