In its latest offering in the Hindi movie channel category, Star India has announced the launch of Star Gold 2.
The network is introducing the ‘multiplex strategy’ to the small screen, enabling it to showcase the myriad premieres of the newly acquired Bollywood movies on both Star Gold and Star Gold 2.
Star Gold has acquired 25 recently released blockbusters and upcoming Bollywood movies of 2020, further strengthening its library of over 1500 titles, including Tanhaji: The Unsung Warrior, Baaghi 3, ’83, Angrezi Medium, Panga, War, Chhapaak, Bala, Housefull 4, Mardaani 2, among others. Starting February 01, viewers will be able to enjoy hits starring — Ranveer Singh, Deepika Padukone, Akshay Kumar, Alia Bhatt, Hrithik Roshan, Sara Ali Khan, Kartik Aaryan and more on both channels.
“Consumers are at the front and centre of everything we do. Having acquired the latest top quality Bollywood content of 2020, it made perfect business sense to launch a second screen to be able to showcase the best of Hindi cinema to our viewers,” said Hemal Jhaveri, Executive Vice-President and GM, Hindi Movies Business, Star India.
Over the years, Star Gold has been airing latest Bollywood blockbusters on Indian television. With the launch of the new channel, the brand will continue to showcase the latest hits now across two screens — Star Gold and Star Gold 2.
Star Gold 2 will be available for viewers from February 1 across leading DTH and cable platforms. A multi-touchpoint marketing campaign will go live to support the launch of the channel.