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Publicis India to manage creative mandate of Emami’s ‘Navratna’

The agency will provide full-service responsibilities for the brand, including advertising, strategic direction and digital ideas

Publicis India has bagged the creative mandate of Emami’s Navratna following a multi-agency pitch. The account will be serviced from the agency’s New Delhi office.

Publicis India will be providing full-service responsibilities for the brand, including advertising, strategic direction and digital ideas.

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Harsha V Agarwal

Harsha V Agarwal, Director, Emami Limited, said, “We are happy to be associated with Publicis India. They bring on board their insights on brand-building gathered over years of experience in marketing communication, which would be of much value.”

Srija Chatterjee

Srija Chatterjee, MD, Publicis India, said, “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”

Navratna Oil is a preferred brand in the therapeutic cooling oil segment and Navratna Cool is a leading brand in the cool-talc category in India. Emami’s Navratna Ayurvedic Cool Oil is prepared from a combination of nine unique ayurvedic herbs, which provides relief from daily mental and physical stress.

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