Pidilite consolidates Dr. Fixit's digital media and performance mandate with Madison Media

Madison Media Digital has announced that it will now handle the digital performance mandate for Dr. Fixit's brand in addition to the already-allocated media mandate of Pidilite. The agency recently won the performance business of Dr. Fixit in a multi-agency pitch. Madison Media has been handling the Media AOR for all Pidilite brands since 2011.

Dr. Fixit is a comprehensive system solution for waterproofing new homes or repairing existing ones for leakage issues. The product range includes a wide variety of solutions for all critical surface areas such as roof, external walls, structure, foundation, internal walls, bathrooms and water bodies.

Madison Media’s Digital team has been handling clients like Godrej Properties, Kaya, Blue Star, L&T, India Bulls, Kolte-Patil and Kalpataru to name a few.

Vivek Sharma, Chief Marketing Officer, Pidilite Industries, said, “Pidilite delivers path-breaking work year after year with its agencies that understand our business and behave like partners. The commitment demonstrated by Madison towards Pidilite since 2011 made it easier for us to decide once they showcased their digital performance expertise.”

Vishal Chinchankar, Chief Digital Officer, Madison Media, said, “We’re extremely excited that Pidilite has consolidated their digital media and performance mandate with us. We are confident that our data-driven approach will bring greater outcomes at scale. It’s indeed a great way to start the year.”

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