McCann Worldgroup India and Ogilvy Group were named Effie India 2020 Agency of the Year. The Grand Effie was won by the 82.5 Communications for the Bisleri Packaged Drinking Water – ‘Samajhdar Jante hain’. Hindustan Unilever and Star India were adjudged joint winners as Effie Client of the Year.
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Team Ogilvy
The Advertising Club India hosted the latest edition of the coveted “Effie Awards India 2020” presented by Colors at Taj Lands’ End, Mumbai.
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HUL - Client of the year
Speaking about winning at the coveted Effies, Partho Dasgupta, President of The Advertising Club, said, “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honour in innovation and effectiveness and with this award, we continue to be committed towards recognizing and rewarding thought leadership showcased by brands and advertisers.”
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Hotstar - Client of the year
Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effies, said, “Like every year, this year to we saw some of the best and game changing work being entered for the awards. The superior quality of work has led to the marquee award categories like i.e. Client of the Year and the Agency of the Year for the first time in the history of the Effie’s being won by not one by two winners each.”
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Grand Effie winner 82.5
“We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted,” he added.
Effie India 2020 Agency of the Year tally:
|
Agency
|
Grand Effie
(12 Pts.) {No. of Metals)
|
Gold
(8 Pts.) {No. of Metals)
|
Silver
(6 Pts.) {No. of Metals)
|
Bronze
(4 Pts.) {No. of Metals)
|
Finalist
(2 Pts.)
|
Lead 2 / Contributing 1,2,3,4 (Actual Points)
|
Total Points
|
|
McCann Worldgroup India
|
|
3
|
6
|
14
|
45
|
|
206
|
|
Ogilvy Group
|
|
2
|
8
|
9
|
53
|
|
206
|
|
DDB Mudra Group
|
|
|
6
|
5
|
19
|
27
|
121
|
|
The Leo Group
|
|
|
3
|
5
|
30
|
7
|
105
|
|
Wunderman Thompson Group
|
|
1
|
5
|
3
|
14
|
1
|
79
|
|
Dentsu Webchutney
|
|
|
5
|
3
|
1
|
2
|
46
|
|
Hotstar Creative Communications Team
|
|
1
|
|
1
|
1
|
9
|
23
|
|
Grey
|
|
|
1
|
1
|
6
|
|
22
|
|
Havas Worldwide
|
|
1
|
2
|
|
|
|
20
|
|
Hindustan Unilever
|
|
1
|
1
|
1
|
1
|
|
20
|
|
Cheil India
|
|
1
|
|
1
|
2
|
|
16
|
|
Siriti
|
|
|
1
|
2
|
1
|
|
16
|
|
Mindshare India
|
|
|
|
|
1
|
13
|
15
|
|
Wavemaker
|
|
|
|
|
|
14
|
14
|
|
WATConsult India
|
|
1
|
|
|
1
|
3
|
13
|
|
Contract India
|
|
1
|
|
1
|
|
|
12
|
|
82.5 Communications
|
1
|
|
|
|
|
|
12
|
|
FCB India
|
|
|
1
|
|
3
|
|
12
|
|
Rediffusion Brand Solutions
|
|
|
1
|
1
|
1
|
|
12
|
|
BBDO India
|
|
|
1
|
|
2
|
|
10
|
|
MediaCom Communications
|
|
|
|
|
|
10
|
10
|
|
One97 Communications
|
|
|
|
2
|
1
|
|
10
|
|
Taproot Dentsu India
|
|
|
1
|
1
|
|
|
10
|
|
Social Kinnect
|
|
|
|
|
|
9
|
9
|
|
ABT Associates India
|
|
|
1
|
|
1
|
|
8
|
|
BBH Communications India
|
|
|
|
2
|
|
|
8
|
|
AutumnGrey
|
|
|
|
|
|
7
|
7
|
|
Edelman India
|
|
|
|
|
|
7
|
7
|
|
Genesis Burson Cohn & Wolfe
|
|
|
|
|
|
7
|
7
|
|
Jack In The Box
|
|
|
|
|
|
7
|
7
|
|
In-house Creative Communications, Hotstar
|
|
|
|
|
3
|
|
6
|
|
Innocean Worldwide India
|
|
|
1
|
|
|
|
6
|
|
Moving Pixels
|
|
|
1
|
|
|
|
6
|
|
Wieden + Kennedy India
|
|
|
|
1
|
1
|
|
6
|
|
Flipside
|
|
|
|
|
|
5
|
5
|
|
Indigo Consulting
|
|
|
|
|
|
5
|
5
|
|
Social Street
|
|
|
|
|
|
5
|
5
|
|
VMLY&R India
|
|
|
|
|
2
|
1
|
5
|
|
ADK Fortune
|
|
|
|
1
|
|
|
4
|
|
Buzzoka
|
|
|
|
|
|
4
|
4
|
|
Crayons Advertising
|
|
|
|
|
|
4
|
4
|
|
Facebook
|
|
|
|
|
|
4
|
4
|
|
Geometry Encompass
|
|
|
|
|
|
4
|
4
|
|
Infectious Advertising
|
|
|
|
1
|
|
|
4
|
|
Network Advertising
|
|
|
|
|
|
4
|
4
|
|
QED Communications
|
|
|
|
|
|
4
|
4
|
|
TBWA\India
|
|
|
|
1
|
|
|
4
|
|
AER
|
|
|
|
|
|
3
|
3
|
|
Beehive Communications
|
|
|
|
|
|
3
|
3
|
|
Burson Cohn and Wolfe
|
|
|
|
|
|
3
|
3
|
|
Cohn & Wolfe 6 Degrees
|
|
|
|
|
|
3
|
3
|
|
Encompass Events
|
|
|
|
|
|
3
|
3
|
|
Equinox Films
|
|
|
|
|
|
3
|
3
|
|
Ketchum Sampark
|
|
|
|
|
|
3
|
3
|
|
Madison India
|
|
|
|
|
|
3
|
3
|
|
2020 MSL India
|
|
|
|
|
|
2
|
2
|
|
Associated Corporate Consultants
|
|
|
|
|
1
|
|
2
|
|
Britannia Industries
|
|
|
|
|
1
|
|
2
|
|
CAA Kwan
|
|
|
|
|
|
2
|
2
|
|
Digitas India
|
|
|
|
|
1
|
|
2
|
|
Discovery Communications India (Independent)
|
|
|
|
|
1
|
|
2
|
|
Frigorifico Allana
|
|
|
|
|
1
|
|
2
|
|
Genesis Burson - Marsteller
|
|
|
|
|
|
2
|
2
|
|
Hungama Digital Services
|
|
|
|
|
|
2
|
2
|
|
Max Publicity
|
|
|
|
|
|
2
|
2
|
|
Monk Media Network
|
|
|
|
|
|
2
|
2
|
|
PHD Media India
|
|
|
|
|
|
2
|
2
|
|
Prodigitz
|
|
|
|
|
|
2
|
2
|
|
Publicis India
|
|
|
|
|
1
|
|
2
|
|
Saatchi & Saatchi Propagate
|
|
|
|
|
1
|
|
2
|
|
Schbang Digital Solutions
|
|
|
|
|
|
2
|
2
|
|
Sideways Consulting LLP
|
|
|
|
|
1
|
|
2
|
|
Star Sports
|
|
|
|
|
1
|
|
2
|
|
Tanishq
|
|
|
|
|
1
|
|
2
|
|
The Reach
|
|
|
|
|
|
2
|
2
|
|
The Script room
|
|
|
|
|
1
|
|
2
|
|
Tilt Brand Solutions
|
|
|
|
|
1
|
|
2
|
|
What's Your Problem Brand Solutions
|
|
|
|
|
1
|
|
2
|
|
ZtoA Marketing Solutions
|
|
|
|
|
|
2
|
2
|
|
Autumn Worldwide
|
|
|
|
|
|
1
|
1
|
|
DNA Entertainment Networks
|
|
|
|
|
|
1
|
1
|
|
Foxymoron
|
|
|
|
|
|
1
|
1
|
|
Fulcro
|
|
|
|
|
|
1
|
1
|
|
GroupM Media India Pvt. Ltd. (Wavemaker Division)
|
|
|
|
|
|
1
|
1
|
|
Hyprlocl Designthinking LLP
|
|
|
|
|
|
1
|
1
|
|
OMD Mudra Max
|
|
|
|
|
|
1
|
1
|
|
RepIndia
|
|
|
|
|
|
1
|
1
|
|
The Brand Pal
|
|
|
|
|
|
1
|
1
|
|
TVF
|
|
|
|
|
|
1
|
1
|
|
Voot India - Viacom 18 Media
|
|
|
|
|
|
1
|
1
|
|
Total
|
1
|
12
|
45
|
56
|
202
|
|
|
Effie India 2020 Client of the Year tally:
|
Client
|
Grand Effie
(12 Pts.) {No. of Metals)
|
Gold
(8 Pts.) {No. of Metals)
|
Silver
(6 Pts.) {No. of Metals)
|
Bronze
(4 Pts.) {No. of Metals)
|
Finalist
(2 Pts.)
|
Total
|
|
Hindustan Unilever Limited
|
|
1
|
3
|
3
|
10
|
58
|
|
Star India
|
|
1
|
4
|
3
|
7
|
58
|
|
Reckitt Benckiser India Pvt. Ltd.
|
|
2
|
2
|
2
|
2
|
40
|
|
Mondelez India Foods Pvt
|
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