Mars Wrigley has announced that Kalpesh Parmar has been appointed General Manager for India. Parmar will be based in the Gurgaon office and will become a member of Mars Wrigley’s Global Emerging Markets Leadership Team.
Parmar succeeds Andrew Leakey, who has moved to Australia as General Manager.
An alumnus of Jamnalal Bajaj Institute of Management Studies, Parmar is a seasoned business leader with 21 years of experience in consumer industry spanning across South Korea, Singapore, Dubai, Turkey, Nigeria and India, with specific focus on business development, brand building, route to market, e-commerce and capability building.
Parmar has been associated with Unilever for the past 12 years and was most recently designated as the CEO for South Korea, Pacific Islands and Mongolia, and he also managed the Ice-Cream business in Japan, Hong Kong and Taiwan.
Prior to this, he was designated as the Global Customer Collaboration Director based in Singapore. He was the member of Global Customer Development team and was responsible for managing 30 customer insight and innovation centres across the globe. He was driving the joint business planning process for developed and emerging markets for Top 40 markets. At Unilever Nigeria, he was leading the Shopper & Customer Marketing agenda, supporting customer marketing and modern trade development for Sub Saharan Africa. Parmar has also worked with Gillette and Marico in India prior to Unilever.
Mars makes diverse products and offers services for people and the pets people love. It also provides veterinary health services. It entered the Indian market in 2002. Today, there are over 1,000 Associates across Mars Wrigley, Mars Petcare, Mars Food, Royal Canin as well as the newly launched Mars Edge programme in India.
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