L’Oréal Paris has appointed actor and singer Aditi Rao Hydari, former captain of the Indian women’s national cricket team Mithali Raj and dancer, TV personality, and entrepreneur Shakti Mohan as the brand’s latest ambassadors in India.
Hydari, Raj and Mohan bring alive L’Oréal Paris’ ambition of empowered beauty, encouraging women to embrace their uniqueness and celebrate their self-worth.
Hydari said, “It is an honour to represent L’Oréal Paris, a brand that celebrates beauty in all forms and is loved the world over. I look forward to creating campaigns with L’Oréal Paris that remind women that they’re all worth it.”
“I started playing cricket when I was 9. We are not born different but the paths we choose make us so. The life I've created on this path made me who I am and I'm worth it. I am excited to collaborate with L’Oréal Paris and spread the message of beauty and inclusivity. Women must be encouraged to see beauty in their uniqueness,” said Raj.
Mohan added, "As someone who has worn multiple hats across my career I relate to the diversity of colour and offerings L’Oréal Paris brings. I’m keen to work with L’Oréal and spread the message of being beautiful in our own individual being.”
Pau Gruart, L’Oréal Paris spokesperson, said, “We are happy to welcome three strong, independent and diverse women to L’Oréal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”
The three new ambassadors will be seen in the Casting Crème Gloss Campaign, #AShadeApart. The campaign acclaims women for embracing their distinct personalities and aligns to the product offering of diverse shades that set them apart.
Casting Crème Gloss has the largest portfolio of shades at 11, for women to choose from to express themselves. The campaign is live across, TV, digital and social media.