Kaizad Pardiwalla, Chief Operating Officer and President, The 120 Media Collective, has called it quits and has launched his brand and digital marketing consultancy, ‘KPC’.
He left the agency more than two months ago to start his own venture. His consultancy will work with start-ups and digital-novice brands and help them build strong, differentiated positions in the digital world.
The consultancy started its operations in the beginning of January.
“We want to set up our clients for success by delivering RoI and positive business impact using a combination of data analytics, technology and creativity along with tailor-made go-to-market strategies across all digital channels,” Pardiwalla said.
Pardiwalla had joined the 120 media group in 2016 as the President of Jack in the Box Worldwide. Within a year, he was elevated as the Chief Operating Officer of the group.
Before that, he was with the Leo Burnett Group, where he ran Orchard India, Lowe Lintas, Grey and Ogilvy. Pardiwalla headed Ogilvy One nationally.
Having spent 25 years in the industry across traditional advertising, brand building and digital and working with start-ups as well as some of the biggest, blue-chip companies in India, he looks forward to sharing his experience with the clients to help them achieve their true potential.
“I’m building it on a gig economy model. I’ve identified the best resources across all disciplines and will collaborate with them on various projects depending on their strengths,” said Pardiwalla.
KPC will be based in the heart of Mumbai and will have clients across India. The official logo of the consultancy has not been designed yet.
The consultancy has already executed its first successful brand identity project for a skincare start-up called BornBright. “We’re in advanced talks with a few brands and will announce them soon,” Pardiwalla said.
Speaking on being a differentiator in the industry, Pardiwalla said, “KPC is focused on DTC brands. Today there aren’t too many companies that offer a seamless amalgamation of traditional brand-building techniques along with strong digital experience across content, e-comm and social. Using data analytics, technology and creative seamlessly, we have created a new model called Responsive Creative. That along with our other proprietary tools across brand and digital channel management will help us deliver clear and measurable business impact for our clients.”