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GenY Medium bags digital mandate for O2 Spa

The agency will focus on omni-channel marketing and online to offline (O2O) commerce — to bring in quality prospects to their sales strategy and goals

GenY Medium (GenY) is now the digital partner for spa and wellness chain O2 Spa. GenY has been given a full-service mandate, which includes digital brand building, performance marketing and deployment of marketing technology systems.

In accordance with the requisites of the mandate, GenY will focus on omni-channel marketing and online to offline (O2O) commerce — to bring in quality prospects to their sales strategy and goals.

Yashwant Kumar, Co-founder and CEO of GenY Medium, said, “We are looking forward to working with O2 Spa. Being a category leader implies that the brand will need to push the envelope on digital – this is what excites us. We believe that our experience in applying marketing technologies can help us add significantly to the business. Our performance-driven approach and focus on leveraging the right set of technologies will certainly deliver the desired business results for O2Spa.”

Ritesh Reddy Mastipuram, CEO at O2Spa, added, “Our audience are perhaps the most active on digital. Therefore, digital will be our primary channel to reach and engage with our audience. We needed a partner who understands this challenge and has delivered this before. We are excited about having GenY Medium on board as our digital partner. Their expertise in the digital space, especially their ability to marry art and science gives us much to look forward to.”

O2Spa is present at over 70 locations, across 21 cities in India.

GenY Medium is a full-service digital agency that enhances the digital presence of leading businesses by combining the art of marketing with the science of digital.

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