Gemius Design Studio wins creative digital mandate for Prag & Co

Gemius Design Studio, a 360-degree marketing and branding agency, won a creative digital mandate for women’s innerwear brand Prag & Co following a multi-agency pitch.

The agency has been entrusted with formulating creative strategy, content creation and design across social media and digital platforms for Prag & Co. The main objective of this association would be to build affinity via brand advocacy on digital and creating a distinct brand personality.

Anushree Pacheriwal

Anushree Pacheriwal, Co-founder, Gemius Design Studio, said, “We are very excited to have Prag &Co. in our client roster. The brand’s objective is to deliver comfort, support and quality in the lives of women through their wide product range and we see the digital medium as a huge enabler that can help them to achieve this. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. We are keen to be a part of their growth journey and hope to live up to their expectations.”

Priya Santoki- Co-founder, Prag & Co., said, “Comfort, quality and confidence are at the core of the Prag & Co’s DNA. In this day and age, we believe that our brand’s strategy, marketing and digital efforts need to have a common vision and voice. We were impressed with the comprehensive approach by Gemius Design Studio and feel that this association would be a good fit. We are delighted to choose them as our digital and creative partners.”

Prag & Co. envisions to deliver total ease, confidence and support in the form of our clothing, a product line to reach out to all the women out there who are looking for fine-quality, complete innerwear solutions.

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