Farhan Akhtar is brand ambassador of Kingfisher Ultra

United Breweries Limited has announced Farhan Akhtar as its brand ambassador. The artist is seen in the new Kingfisher Ultra campaign, which showcases Farhan’s multifaceted personality that clearly embodies the brand message.

The film presents three successful professionals, including the protagonist Farhan Akhtar, who are defined not just by their profession, but their passion too, and for such people, Kingfisher Ultra is the Smooth Choice.

Gurpreet Singh, Head Marketing, United Breweries Limited said“Kingfisher Ultra recognises that millennials and generation Z are driven by many passions and don’t want to be bogged down and be defined only by their professions. They want to follow their dreams, pursue their passions alongside their careers and thereby lead a more balanced life. Kingfisher Ultra recognises this cultural shift and wants to encourage its consumers in this endeavour of theirs. This drive for wanting to achieve more and being multi-faceted resonates very well with Farhan Akhtar’s personality and public persona.”

Commenting on the association, Akhtar said, “United Breweries Ltd. as an enterprise are pioneers in creating unique memorable narratives and experiences for their widespread diverse group of consumers, through their popular beverages and associations. I have always aspired to lead my professional and my passion with equal amounts of zeal. Associating with Kingfisher Ultra, a brand that endorses the same ideology, is exciting and enriching at the same time.”

Kingfisher Ultra is a high-end brand from United Breweries. Over the years it has come to be accepted by consumers for its refined taste and its uniquely classy packaging. Ultra is a brand build over the years by way of its various prestigious associations in the world of fashion, music and sports. Kingfisher Ultra under its YouTube channel ‘Cheers’ has reached out to its fans with its very relatable content in the form of multiple web series showcasing ordinary people discovering extra-ordinary journeys.

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