EarlySalary celebrates 1 million loans milestone with an 'App Handshake' campaign

EarlySalary, the consumer lending app for salaried individuals, has announced that it has completed its ‘App Handshake’ campaign to celebrate the milestone of disbursing 1 million loans to its customers. The campaign spanned across four weeks and was an initiative to express EarlySalary’s gratitude toward its customers, who used the app to avail of instant loan facilities.

With the use of technology, EarlySalary created a virtual handshake feature in the app that was triggered when customers shook their smartphones. It allowed customers to unlock exciting prizes as a reward for their association with the company on the momentous occasion of achieving the 1 million salary advances mark. Additionally, customers who innovatively thanked the EarlySalary app using the hash tag #ShakeHandsWithAnApp in Twitter and Facebook posts won exciting gift hampers. The hashtag went viral on social media, getting more than thousands of entries and clocked nearly 10 million impressions on Twitter.

Call for entries were also rolled out to the existing customers, who were asked about their one in a million stories. To participate, they had to share their experience with EarlySalary on social media platforms, using the hash tag #ThanksAMillion, which was seen trending on the Twitter platform. These stories were also used to create two video advertisements –– Dress Ka Distress and Goa Trip — depicting the original stories of customers who used the EarlySalary app to meet their demands in a sudden financial crisis.

EarlySalary also tapped into the Instagram audience by collaborating with multiple influencers.

The overall campaign clocked in 20 million impressions and reached over 10 million people through social media channels.

Sudesh Shetty, Head, Marketing, EarlySalary, said, “EarlySalary’s vision has always been about bringing an upgrade in consumers’ life by offering them instant cash. Our customer believed us and stayed with us for years. When we foresaw that we were inching closer to the 1 million disbursement milestone, we knew that we needed to show our gratitude to the millions who have been instrumental in driving us to such an exciting destination. Ergo, the idea of a ‘Million Handshakes’ was conceived.”

Aalap Desai

Aalap Desai, Executive Creative Director, Dentsu Webchutney, said, “A Million Handshakes is a simple, yet an effective celebratory idea. Something that fits like a glove with a brand like EarlySalary. A lot of brands do thank their loyal customer base, but with ‘#ThanksAMillion’, we used an interesting engagement technique on the EarlySalary app. Within three days of the feature’s launch, over 30K users availed the rewards. It also benefitted the brand due to an exponential increase in app downloads.”

Swaraj Gaikwad, a user of EarlySalary, said, “I was planning to visit Dubai; but, due to unavoidable circumstances, I had to give money to my friend. But somehow while scrolling the Facebook feed, I came across this amazing EarlySalary App, which helped me book my round-trip flight tickets to Dubai at a minimum rate of interest and with multiple EMI options. It is truly one of the best lifesaver apps.”

Apruva Koli, another happy customer of EarlySalary, said, “I have been using EarlySalary for the last two years and have always experienced the best customer service. Being a fashionista, shopping on Amazon and Flipkart with zero rates of interest is the best deal I can ever get, thanks to EarlySalary.”

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