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Dentsu India launches campaign for Ashiana Housing’s kid-centric projects

The campaign comprises a medley of three films and various digital assets — rolled out on digital, print and OOH

Click on the Image to watch the TVC.

Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network (DAN), has launched a campaign to promote Ashiana Housing’s three kid-centric projects.

The campaign comprises a medley of three films and various digital assets — rolled out on digital, print and OOH. The kid-centric promise of the brand 'Behtar Parvarish Ka Pata' remains unchanged in the campaign.


The campaign focuses around the belief that providing our children with a wholesome upbringing is the first step towards moulding better citizens. The first two brand films reinstate the fact that if children begin to learn early on, they learn for life. It does not just shape their future as working professionals but also as human beings. The third film is more tactical in its approach. It highlights the fact that the property maybe a little further from your current residence (in some cases a mere 30 minutes away) but it makes a significant difference during a child's formative years, made possible due to the environmental amenities and activities at Ashiana Kid-Centric Homes.

Varun Gupta

Varun Gupta, Director, Ashiana Housing, said, "The five pillars of Kid-Centric Homes come together to create an environment that fosters physical, intellectual and emotional growth of children, making them better human beings. It will shape them as winners not just at the workplace but in life as well.”

Malvika Mehra

"Our positioning for Ashiana Kid-Centric Homes has never been about selling four walls but more a way of life for kids today, to make them better citizens tomorrow. As a follow up to the original launch campaign ‘Behtar Parvarish Ka Pata’, with this new set of films, we’ve planted another new thought ‘Bachchey aaj jo seekhenge, wohi to kal duniya ko seekhayenge’ (what kids learn today, they will teach the world tomorrow). Ashiana Kid-Centric Homes which are truly designed to provide quality upbringing for your kids, deliver this promise beautifully,” added Malvika Mehra, Chief Creative Officer, Dentsu India.

Asheesh Malhotra

Asheesh Malhotra, Executive Vice-President and Branch Head, Dentsu India, Mumbai, said, “Ashiana is a citizen-first brand that embodies the true spirit of human values, which is reflected in their products like the Kid-Centric Homes. Not many housing brands can take such a sharp stance over the fear of limiting the larger target audience.”

Vijay Narayana

Vijay Narayana, Head of Marketing and Communications, Ashiana Housing, said, “It is important for any parent to provide the best for their kids; and at Ashiana Housing’s kid-centric projects, we have some of the best arrangements and facilities for the holistic development of the child. It is with this underlying thought that we have associated our newly launched campaign with building values in kids to make them better individuals.”

Ashiana Housing, which launched senior living and assisted living, has now also delivered Kid-Centric Homes in South Gurgaon, Bhiwadi and Jaipur with 1200+ families residing there. As a real estate company, Ashiana has a track record over 40 years with a presence in 10 locations and over 55+ projects across India.


The TVC:


Client: Ashiana Housing

Creative Agency: Dentsu India.

Chief Creative Officer: Malvika Mehra 

Senior Creative Director: Ashish Kharwatkar

Creative Director: Mandar Achrekar

Associate Creative Director: Meenal Parkar

Group Head: Maharshi Ray

Executive Vice President: Asheesh Malhotra

Account Director: Priyanka Arora

Sr. Manager, Films & Production: Shernaza Rasul

Production House: Man on The Moon Films

Director: Shamik Sen Gupta

Producers: Trayambak Dasgupta and Jeebak Dasgupta

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