Men's skincare brand Bombay Shaving Company (BSC) has taken on board Chirag Taneja as Chief Revenue Officer (CRO) in its bid to strengthen its online presence as it aims to cross the Rs 100-crore revenue mark this year.
Taneja will lead the entire online business, including D2C technology, e-commerce, and brand for Bombay Shaving Company. Tanejaâs astute business acumen and deep understanding of digital marketing and analytics will enable Bombay Shaving Company, an internet-first brand to achieve its business goals at an accelerated rate.
Before joining BSC, Taneja was the founder CEO at Ketchupp â an online Metasearch engine for food discovery and successfully sold the business to Cartoq.
On joining BSC, Taneja said, âDigitally native vertical brands present an exciting business opportunity because of the potential scale backed by data and the ability to track user journey to the T. Technology has reached the personal care category and BSC is leading this change from the front. Solving consumer problems with technology at the core is key for me. I am looking forward to building one of Indiaâs most loved menâs skincare brands and already seeing signs of scale in my early days.â
Shantanu Deshpande, CEO & Founder, Bombay Shaving Company (BSC),Â said, âChirag is an accomplished marketer and experienced leader. He has expertise in implementing metrics-driven online marketing strategies, managing a P&L, growing businesses and building out committed and high-performing teams. He brings a great balance of tech and consumer to BSC. With his knack of understanding the industry, I am confident that he will achieve greater milestones and further strengthen the brand.â
âWe are in the process of hiring strategic partners across levels and recruiting Chirag is our first step towards the same,â he added.Â
In December 2019, BSC had raised Rs 45 crore in Series B led by Sixth Sense Venture Partners. Existing investor Colgate Palmolive Asia Pacific, a subsidiary of CPG giant Colgate-Palmolive, had also participated in the round.