boAt, an audio brand that reflects the amalgamation of music, fashion and action sports, has signed cricketer Shreyas Iyer as its new brand ambassador for the campaign 'Sound of the Champions'.
boAt’s new innings with him is targeted towards fitness and music enthusiasts.
boAt has ramped up in a span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’.
Cricket’s rising star strengthens the brand narrative of boAt’s high-tech solutions offering the best in style and ergonomically designed for people who are into strenuous exercises. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. It has already created a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.
Aman Gupta, Co-founder, boAt, said, “We are happy to be associated with one of the most promising batsman of the India cricket team. Shreyas’ youthful persona and dynamism goes perfectly with our brand. He is a youth icon and we look forward to working with him.”
Iyer said, “Music is an integral part of my lifestyle. My choice of music helps me balance my thoughts, unnerve my anxiety at times before a crucial game or help me relax. What enhances the experience to enjoy your music is the selection of the right accessory. In boAt, I have a new partner, which provides great audio quality in conjunction with trendy designs, also resonating with my personality,” said Iyer, who is exclusively managed by IMG Reliance.
boAt has already signed Indian cricketers, including KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.