Agro Tech Foods Limited, an affiliate of ConAgra Foods Inc. of USA, has launched a popcorn tub — the Act II Popcorn ‘Tub With The Trailer’, in association with Zee Studio and Dharma Productions .
Act II is a popcorn brand in India and is synonymous with enhancing people’s movie-watching experience at their homes. Consumers can watch the latest trailers by scanning the QR code on the tub, starting with the trailer of the Akshay Kumar and Kareena Kapoor starrer, Good Newwz.
“Today, brands are constantly trying to engage with their consumers, and this specially created product, the ‘Tub With The Trailer’ will further strengthen our core product offering of enhancing the home movie-watching experience. Our consumers can now enjoy the unique experience of eating popcorn while watching the latest trailers, thus, recreating a movie theatre-like experience at home. We are confident that it will be liked and savoured by our consumers across ages and markets,” said Asheesh Sharma, Vice-President, Marketing Agro Tech Foods Limited.
“Brand communication and activations over the years in the cluttered Snacking Category has helped Act II stand out. Our endeavour has always been to overcome barriers by evolving the franchise and create new behaviours. This is one such example. It aims to touch tech-savvy consumers and give them a differentiated ‘Product Plus’ experience in a unique and engaging manner,” said Joemon Thaliath, CEO, FCB Interface, the advertising and communications agency for Agro Tech Foods Ltd. that conceptualised and developed this innovative product idea.
The ‘Tub With The Trailer’ will be available in key modern trade and high frequency stores across India at an attractive price of Rs 92 for 130gm.
Act II continues to evolve as a brand, with offerings like Nachoz, Bakes, and Diet Popcorn, that range from the sunrise to new-age snacking categories.