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316 finalists for Effie 2020

The awards will take place on January 10 in Mumbai

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BestMediaInfo Bureau
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316 finalists for Effie 2020

The Advertising Club has announced the finalists for Effie India 2020 where 316 entries have made the cut across 44 categories after 10 rounds of judging in Mumbai, Delhi and Bengaluru.

The advertising and marketing effectiveness awards will take place on Friday, January 10, 2020, at Taj Lands End, Mumbai.

Mitrajit Bhattacharya is chairing the Effie 2020 while Pradeep Dwivedi is the co-chair.

The Effie India 2020 shortlists:

S. No

Category

Brand

Title

1

1. Personal Care

Dettol

When moms lent a helping hand

2

1. Personal Care

Whisper

How Whisper Changed the Rules of the Game

3

1. Personal Care

Medimix

How Medimix changed the face of Ayurveda in India

4

1. Personal Care

Dabur Red Paste

Making India chew ready!

5

1. Personal Care

Surf Excel

Rang Laaye Sang

6

1. Personal Care

Ponds

Overcome your inner hesitations and #See What Happens

7

2. Beverages Non-Alcohol

Bisleri Packaged Drinking Water

Samajhdar Jante hai

8

2. Beverages Non-Alcohol

Nescafe

Creating new rite of passage for Indian teens

9

2. Beverages Non-Alcohol

Nescafe

Making cold-coffee ‘cooler’ at home

10

2. Beverages Non-Alcohol

Coca-Cola

How coca-cola won the world cup

11

2. Beverages Non-Alcohol

Boost

Play The bigger game

12

2. Beverages Non-Alcohol

Complan

Standing tall amongst giants

13

2. Beverages Non-Alcohol

Complan

Complete meal, not piecemeal

14

2. Beverages Non-Alcohol

Boost

The background story behind world cup glory

15

2. Beverages Non-Alcohol

Sprite

How Sprite Refreshed Itself

16

2. Beverages Non-Alcohol

BRU

MAKING COFFEE ANDHRA’S CUP OF TEA

17

2. Beverages Non-Alcohol

Maaza

India’s Only Soft Drink For Women

18

2. Beverages Non-Alcohol

Cadbury Bournvita Li’l Champs

Bournvita Li’l Champs- Real Growth Lessons by Kareena

19

2. Beverages Non-Alcohol

Cadbury Bournvita

BOURNVITA- THE POWER OF SMALL

20

3. Food

Sunny Cooking Oil

Life Aapki Recipe Aapki

21

3. Food

Tata Salt Lite

Causing CHURN to grow

22

3. Food

Cadbury Dairy Milk

Reimagining Meetha For India

23

3. Food

Nestle (MAGGI)

2 minute life lessons

24

3. Food

Nestle (MAGGI)

How maggi spiced it up?

25

3. Food

Kellogg

Pet-bhar Shararat

26

3. Food

ITC Aashirvaad

Getting Rice-devotees to fall in love with Atta

27

3. Food

Tata Salt

Dirt is good? Really?

28

4. Snacks & Desserts

Center Fruit

Mood Ting Tong

29

4. Snacks & Desserts

Perfetti

Making Juzt-Jelly more than just a jelly

30

4. Snacks & Desserts

Britannia 5050

Hamesha Sweet Kyun

31

5. Beauty & Fashion : Beauty

Bata India

How did a 125 year old, successfully fit into a 25 year old’s shoes?

32

5. Beauty & Fashion : Beauty

Titan Raga

Making Flaws In Vogue

33

6. Home Furnishings & Appliances

VOLTAS

ADJUSTABLE ACs FOR THE ADJUSTING INDIAN

34

6. Home Furnishings & Appliances

DUROFLEX

COMFORT FOR THOSE WHO NEED IT

35

6. Home Furnishings & Appliances

Racold

Mind Your Language

36

7. Office & Delivery

Zomato

How Zomato Won the game before the game

37

8. Other Products

Fevikwik

Phenko Nahi Jodo

38

8. Other Products

American Tourister

Making the backpack, a swagpack

39

8. Other Products

Dabur

Uniform approach to behavioural change

40

8. Other Products

Anchor by Panasonic

Naye India ke badhte load ke liye

41

8. Other Products

Cadbury Celebrations

The Gift Of Good Intentions

42

8. Other Products

Pedigree

#BringHomeJoy

43

9. Automotive-Aftermarket

Apollo Tyres

Apollo Alpha: How a late entrant took on two industry giants. And won.

44

9. Automotive-Aftermarket

Castrol CRB Turbomax

TruckAasana – Caring for the Real Engine

45

9. Automotive-Aftermarket

CEAT LTD.

Launching a new premium variant in a slow down

46

10. Automotive-Vehicles

Volkswagen India

Volkswagen Tiguan- For the journeys within

47

10. Automotive-Vehicles

KIA Motors India

How a virtually unknown brand launched 2019’s most successful premium CSUV

48

10. Automotive-Vehicles

MG Motor

ITS A HUMAN THING

49

10. Automotive-Vehicles

Hero

Liberation reloaded

50

10. Automotive-Vehicles

Bajaj Platina

Platina Aaram Rath

51

10. Automotive-Vehicles

Bajaj CT 110

HAR SADAK PAR KADAK

52

11. Electronics

Xiaomi Technologies India Pvt. Ltd.

The Blockbuster Launch that had India Taking Note

53

12. Household Supplies & Services

Love & Care

Born on the Runway

54

12. Household Supplies & Services

Harpic

Overcoming India’s Toilet Divide

55

12. Household Supplies & Services

Dabur

How Odonil found its way back into bathrooms

56

13. Agricultural, Industrial & Building

UltraTech Cement

Baat Ghar Ki

57

13. Agricultural, Industrial & Building

Birla Aerocon

In the name of a pipe

58

14. Services

Vodafone Idea

Idea 4G – India Ka Live Network

59

14. Services

Airtel

How Gratitude Led To Airtel’s Growth

60

15. Finance

ICICI Bank

MAKING BUSINESS MATTER

61

15. Finance

STATE BANK OF INDIA

Talking Objects – #HoSaktaHai

62

15. Finance

AMFI

Sahi Hai

63

15. Finance

Canara HSBC Oriental Bank of Commerce Life Insurance

Promise Kiya! Ab Plan Karo.

64

15. Finance

Max Life Insurance

Bharose Ka Number

65

15. Finance

HDFC Life

Bounce Back

66

15. Finance

BAJAJ ALLIANZ GENERAL INSURANCE

Caring for you: 365 days a year

67

15. Finance

Angel Broking Ltd.

Don’t Be A Chomu

68

15. Finance

Bajaj Allianz Life Insurance Company

#36SecPlankChallenge

69

15. Finance

ICICI Lombard General Insurance Co. Ltd.

Technology with a human touch

70

15. Finance

Paytm

How Paytm got India to pay it forward

71

16. Financial Cards

Mastercard

The aadhar of all payments

72

17. Media & Entertainment Companies

Hotstar Premium

Weaponsing spoilers

73

17. Media & Entertainment Companies

Times of India

Times Out & Proud: India Comes Out of the Closet

74

17. Media & Entertainment Companies

Tata Sky

GETTING APPA TO APPROVE

75

17. Media & Entertainment Companies

Netflix

So, What Are You Watching?

76

17. Media & Entertainment Companies

Twitter

#WeTweet Together

77

17. Media & Entertainment Companies

Discovery Communications India

Man Vs. Wild with Bear Grylls and Prime Minister Modi

78

17. Media & Entertainment Companies

Spotify India

There’s a playlist for that

79

17. Media & Entertainment Companies

Spotify India

Beat of a Billion

80

17. Media & Entertainment Companies

Facebook

Thumbstoppers

81

17. Media & Entertainment Companies

Hotstar

Liberating entertainment for housewives

82

17. Media & Entertainment Companies

Dailyhunt

#KhudKiSochBanao

83

18. Government, Institutional & Recruitment

BJP

Hope 2.0 – How the 2019 mandate was won!

84

18. Government, Institutional & Recruitment

BMGF

Getting Indians To Mind The Gap

85

18. Government, Institutional & Recruitment

NSDC

Pitching skills against the stars

86

18. Government, Institutional & Recruitment

Bharatiya Janata Party

Modi Hai To Mumkin Hai

87

18. Government, Institutional & Recruitment

Main Bhi Chowkidar

Main bhi Chowkidar

88

19. Professional Services

Naukri.com

Jobs You’d Love To Go To

89

20. Travel & Tourism

Incredible India

From Destinations to Transformations

90

20. Travel & Tourism

UP Tourism

Inviting the new India to its oldest Mela

91

20. Travel & Tourism

Lufthansa

From Bucket List to the Blind List

92

20. Travel & Tourism

Airbnb India Pvt. Ltd.

That’s why We Airbnb

93

21. Software & Apps

Spotify India

Sunte Ja

94

22. Other Services

Samsung India Electronics Limited

Samsung Good Vibes

95

22. Other Services

Nestle Corporate

Ok Nestle – Tell me more about food

96

23. Entertainment & Sports

Dream11

Ye Game Hai Mahaan

97

23. Entertainment & Sports

NETFLIX

HOW FACTS HELPED REBUILD FAITH IN AN AGE OF CYNICISM

98

23. Entertainment & Sports

Hotstar

Koi Yaar Nahi Far

99

23. Entertainment & Sports

NBA

NBA Takes Over India’s Backyard

100

23. Entertainment & Sports

URI – The Surgical Strike

Code Name: URI

101

23. Entertainment & Sports

Pro Kabaddi League

ISSE TOUGH KUCH NAHI

102

23. Entertainment & Sports

Hotstar VIP

Killing the age-old TV viewing habit of a militant football fan

103

23. Entertainment & Sports

Star Sports

ICC Cricket World Cup 2019 – #CricketKaCrown

104

23. Entertainment & Sports

Vodafone

Vodafone FANtastic Breaks – Hijacking our customers to win at IPL

105

23. Entertainment & Sports

VIVO INDIAN PREMIER LEAGUE SEASON 12

HOW SEASON 12 BECAME THE MOST-WATCHED IPL EVER

106

24. Retail

Bata India

How did a 125 year old, successfully fit into a 25 year old’s shoes?

107

24. Retail

Swiggy

Voice Of Hunger

108

24. Retail

Flipkart Internet Private Limited

Hagglebot

109

24. Retail

Coca-Cola

mauke pe coca: winning ‘fridgespace’ during the world-cup

110

24. Retail

Paytm

India’s digital tijori

111

25. Healthcare Products

Durex

Breaking the taboo around female sexuality

112

25. Healthcare Products

SHOPS Plus Project – Abt Associates India

Helping India Defeat Diarrhea

113

25. Healthcare Products

Prega News

#PregaNewsMeansGoodNews

114

25. Healthcare Products

Dettol

How new moms gave Dettol a new life

115

25. Healthcare Products

Cipla

Berok Zindagi

116

25. Healthcare Products

SHOPS Plus Project – Abt Associates India

Putting Control Back in Women’s Palms

117

25. Healthcare Products

Savlon

Wounds Don’t Discriminate

118

25. Healthcare Products

Enterogermina

Happy Tummies

119

25. Healthcare Products

Dabur

Immunity is the best medicine

120

26. Healthcare Services

The Wishing Factory

#AadhiwaliZindagiMitao

121

26. Healthcare Services

NeuroGen Brain and Spine Institute

Playing with mental health

122

26. Healthcare Services

Living Will

Helping India sign-up for a dignified death

123

26. Healthcare Services

Fortis Healthcare Limited

Honor The Donor

124

27. Corporate Advertising / Reputation

Royal Challenge Sports Drink

An Innings Towards Equality

125

27. Corporate Advertising / Reputation

Hindustan Unilever Limited (Corporate)

Let’s start a little good

126

27. Corporate Advertising / Reputation

Fevicol

Breaking norms, retaining strong bonds.

127

27. Corporate Advertising / Reputation

Hamam

Hamam Waterproof Saree

128

27. Corporate Advertising / Reputation

Samsung India Electronics Limited

Samsung Good Vibes

129

27. Corporate Advertising / Reputation

Cipla

Berok Zindagi

130

27. Corporate Advertising / Reputation

Vistara

Vistara Retrojet – How Vistara turned a flying machine into a time machine

131

27. Corporate Advertising / Reputation

Gillette

Barbershop Girls

132

27. Corporate Advertising / Reputation

Nestle Corporate

Ok Nestle – Tell me more about food

133

27. Corporate Advertising / Reputation

AMFI

Mutual Funds Sahi Hai

134

27. Corporate Advertising / Reputation

Bajaj Auto

WORLD’S FAVOURITE INDIAN

135

27. Corporate Advertising / Reputation

P&G Shiksha

Bittu

136

27. Corporate Advertising / Reputation

Times of India

Lost Votes

137

27. Corporate Advertising / Reputation

Mastercard

Bharat ka card

138

27. Corporate Advertising / Reputation

Ponds

Overcome your inner hesitations and #See What Happens

139

28. B2B

Lenovo

Shaming beautiful laptops without brains

140

28. B2B

Loctite

Loctite Demand Generation Program

141

28. B2B

Facebook

Thumbstoppers

142

29. Interactive Marketing

URI – The Surgical Strike

Code Name: URI

143

29. Interactive Marketing

Cadbury Dairy Milk

Drowning Hate With Heart

144

29. Interactive Marketing

Spotify India

Memevertising

145

29. Interactive Marketing

Zomato

How Zomato Won the game before the game

146

29. Interactive Marketing

Flipkart Internet Private Limited

Hagglebot

147

29. Interactive Marketing

Cadbury Celebrations

What will you give up for your sibling?

148

29. Interactive Marketing

JCB

Digging yourself out of a digital ditch

149

29. Interactive Marketing

Hotstar

Koi Yaar Nahi Far

150

29. Interactive Marketing

Vodafone

Vodafone Fantastic breaks – Hijacking our customers to win at IPL

151

29. Interactive Marketing

Times of India

Lost Votes

152

29. Interactive Marketing

Mumbai Mirror

Operation Khataara

153

29. Interactive Marketing

PUMA

#SOCKTHEM

154

29. Interactive Marketing

Big Bazaar

INDIA’S FIRST INTERACTIVE COOKING MASTERCLASS

155

30. Small Town & Rural Marketing

Gulf Oil lubricants India Ltd.

Gulf Supreme Tractorotsav

156

30. Small Town & Rural Marketing

Hotstar

Connecting Rural India to IPL

157

30. Small Town & Rural Marketing

BMGF

Getting Indians To Mind The Gap

158

30. Small Town & Rural Marketing

Gillette

Barbershop Girls

159

30. Small Town & Rural Marketing

BMGF

When family planning had a better plan

160

30. Small Town & Rural Marketing

CCA

Liberating Rural Women From Chullas

161

30. Small Town & Rural Marketing

NSDC

Pitching skills against the stars

162

30. Small Town & Rural Marketing

Dabur

Making a product attribute into a brand experience

163

30. Small Town & Rural Marketing

Bajaj CT 110

HAR SADAK PAR KADAK

164

30. Small Town & Rural Marketing

Mastercard

The aadhar of all payments

165

31. Regional

McDonald’s

Chennai says I’m Lovin it

166

31. Regional

STAYFREE

HOW PADS BRIDGED THE GAP FROM PERIODS TO PROGRESS

167

31. Regional

Hotstar

Connecting Rural India to IPL

168

31. Regional

Nihar Naturals Coconut Hair Oil

Ami Durga, Ami Akai Aiksho

169

31. Regional

Asian Paints Limited

Fibre Ulla Campaign

170

31. Regional

Bajaj Platina

Platina Aaram Rath

171

31. Regional

The Times of India

Bol Daal

172

31. Regional

T20 Mumbai

T20 Mumbai – Ekdum Mumbai

173

31. Regional

Nescafe

How Nescafe broke the chai-baarish bond

174

31. Regional

Times of India

Phirey Esho Kolkata

175

31. Regional

CarDekho

Chalao Apni

176

31. Regional

TANISHQ

Winning Over The South

177

31. Regional

Fevikwik

Phenko Nahi Jodo

178

31. Regional

Iodex Balm

Curious case of National hit, Regional miss

179

31. Regional

Maaza

TN’s only soft drink for women

180

31. Regional

Asian Paints

Asian Paints Painting Service – Mr. Genius

181

31. Regional

ITC Aashirvaad

Getting Rice-devotees to fall in love with Atta

182

31. Regional

Aashirvaad

Breaking traditions to strengthen bonds

183

32. Direct Marketing

Spotify India

Memevertising

184

32. Direct Marketing

URI – The Surgical Strike

Code Name: URI

185

32. Direct Marketing

ALTBalaji

Breast Buffer

186

32. Direct Marketing

Spotify

Playlist in a packet

187

32. Direct Marketing

Coca-Cola

mauke pe coca: winning ‘fridgespace’ during the world-cup

188

33. Experiential Marketing / Brand Experience

STAYFREE

AN UNLIKELY TALE OF TWO TABOOS

189

33. Experiential Marketing / Brand Experience

Flipkart Internet Private Limited

Hagglebot

190

33. Experiential Marketing / Brand Experience

URI – The Surgical Strike

Code Name: URI

191

33. Experiential Marketing / Brand Experience

Bajaj Platina

Platina Aaram Rath

192

33. Experiential Marketing / Brand Experience

BMGF

The conversational contraceptives

193

33. Experiential Marketing / Brand Experience

Perfetti

Now add 2 eggs,flour and Juzt-Jelly

194

33. Experiential Marketing / Brand Experience

Castrol Super Mechanic

Super Mechanic – Making an Expert feel like an Expert

195

33. Experiential Marketing / Brand Experience

STATE BANK OF INDIA

Say YO to Life

196

33. Experiential Marketing / Brand Experience

Coca-Cola

mauke pe coca: winning ‘fridgespace’ during the world-cup

197

33. Experiential Marketing / Brand Experience

316 finalists for Effie 2020
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