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316 finalists for Effie 2020

The awards will take place on January 10 in Mumbai

The Advertising Club has announced the finalists for Effie India 2020 where 316 entries have made the cut across 44 categories after 10 rounds of judging in Mumbai, Delhi and Bengaluru.

The advertising and marketing effectiveness awards will take place on Friday, January 10, 2020, at Taj Lands End, Mumbai.

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Mitrajit Bhattacharya is chairing the Effie 2020 while Pradeep Dwivedi is the co-chair.

The Effie India 2020 shortlists:

S. No

Category

Brand

Title

1

1. Personal Care

Dettol

When moms lent a helping hand

2

1. Personal Care

Whisper

How Whisper Changed the Rules of the Game

3

1. Personal Care

Medimix

How Medimix changed the face of Ayurveda in India

4

1. Personal Care

Dabur Red Paste

Making India chew ready!

5

1. Personal Care

Surf Excel

Rang Laaye Sang

6

1. Personal Care

Ponds

Overcome your inner hesitations and #See What Happens

7

2. Beverages Non-Alcohol

Bisleri Packaged Drinking Water

Samajhdar Jante hai

8

2. Beverages Non-Alcohol

Nescafe

Creating new rite of passage for Indian teens

9

2. Beverages Non-Alcohol

Nescafe

Making cold-coffee ‘cooler’ at home

10

2. Beverages Non-Alcohol

Coca-Cola

How coca-cola won the world cup

11

2. Beverages Non-Alcohol

Boost

Play The bigger game

12

2. Beverages Non-Alcohol

Complan

Standing tall amongst giants

13

2. Beverages Non-Alcohol

Complan

Complete meal, not piecemeal

14

2. Beverages Non-Alcohol

Boost

The background story behind world cup glory

15

2. Beverages Non-Alcohol

Sprite

How Sprite Refreshed Itself

16

2. Beverages Non-Alcohol

BRU

MAKING COFFEE ANDHRA’S CUP OF TEA

17

2. Beverages Non-Alcohol

Maaza

India’s Only Soft Drink For Women

18

2. Beverages Non-Alcohol

Cadbury Bournvita Li’l Champs

Bournvita Li’l Champs- Real Growth Lessons by Kareena

19

2. Beverages Non-Alcohol

Cadbury Bournvita

BOURNVITA- THE POWER OF SMALL

20

3. Food

Sunny Cooking Oil

Life Aapki Recipe Aapki

21

3. Food

Tata Salt Lite

Causing CHURN to grow

22

3. Food

Cadbury Dairy Milk

Reimagining Meetha For India

23

3. Food

Nestle (MAGGI)

2 minute life lessons

24

3. Food

Nestle (MAGGI)

How maggi spiced it up?

25

3. Food

Kellogg

Pet-bhar Shararat

26

3. Food

ITC Aashirvaad

Getting Rice-devotees to fall in love with Atta

27

3. Food

Tata Salt

Dirt is good? Really?

28

4. Snacks & Desserts

Center Fruit

Mood Ting Tong

29

4. Snacks & Desserts

Perfetti

Making Juzt-Jelly more than just a jelly

30

4. Snacks & Desserts

Britannia 5050

Hamesha Sweet Kyun

31

5. Beauty & Fashion : Beauty

Bata India

How did a 125 year old, successfully fit into a 25 year old’s shoes?

32

5. Beauty & Fashion : Beauty

Titan Raga

Making Flaws In Vogue

33

6. Home Furnishings & Appliances

VOLTAS

ADJUSTABLE ACs FOR THE ADJUSTING INDIAN

34

6. Home Furnishings & Appliances

DUROFLEX

COMFORT FOR THOSE WHO NEED IT

35

6. Home Furnishings & Appliances

Racold

Mind Your Language

36

7. Office & Delivery

Zomato

How Zomato Won the game before the game

37

8. Other Products

Fevikwik

Phenko Nahi Jodo

38

8. Other Products

American Tourister

Making the backpack, a swagpack

39

8. Other Products

Dabur

Uniform approach to behavioural change

40

8. Other Products

Anchor by Panasonic

Naye India ke badhte load ke liye

41

8. Other Products

Cadbury Celebrations

The Gift Of Good Intentions

42

8. Other Products

Pedigree

#BringHomeJoy

43

9. Automotive-Aftermarket

Apollo Tyres

Apollo Alpha: How a late entrant took on two industry giants. And won.

44

9. Automotive-Aftermarket

Castrol CRB Turbomax

TruckAasana – Caring for the Real Engine

45

9. Automotive-Aftermarket

CEAT LTD.

Launching a new premium variant in a slow down

46

10. Automotive-Vehicles

Volkswagen India

Volkswagen Tiguan- For the journeys within

47

10. Automotive-Vehicles

KIA Motors India

How a virtually unknown brand launched 2019’s most successful premium CSUV

48

10. Automotive-Vehicles

MG Motor

ITS A HUMAN THING

49

10. Automotive-Vehicles

Hero

Liberation reloaded

50

10. Automotive-Vehicles

Bajaj Platina

Platina Aaram Rath

51

10. Automotive-Vehicles

Bajaj CT 110

HAR SADAK PAR KADAK

52

11. Electronics

Xiaomi Technologies India Pvt. Ltd.

The Blockbuster Launch that had India Taking Note

53

12. Household Supplies & Services

Love & Care

Born on the Runway

54

12. Household Supplies & Services

Harpic

Overcoming India’s Toilet Divide

55

12. Household Supplies & Services

Dabur

How Odonil found its way back into bathrooms

56

13. Agricultural, Industrial & Building

UltraTech Cement

Baat Ghar Ki

57

13. Agricultural, Industrial & Building

Birla Aerocon

In the name of a pipe

58

14. Services

Vodafone Idea

Idea 4G – India Ka Live Network

59

14. Services

Airtel

How Gratitude Led To Airtel’s Growth

60

15. Finance

ICICI Bank

MAKING BUSINESS MATTER

61

15. Finance

STATE BANK OF INDIA

Talking Objects – #HoSaktaHai

62

15. Finance

AMFI

Sahi Hai

63

15. Finance

Canara HSBC Oriental Bank of Commerce Life Insurance

Promise Kiya! Ab Plan Karo.

64

15. Finance

Max Life Insurance

Bharose Ka Number

65

15. Finance

HDFC Life

Bounce Back

66

15. Finance

BAJAJ ALLIANZ GENERAL INSURANCE

Caring for you: 365 days a year

67

15. Finance

Angel Broking Ltd.

Don’t Be A Chomu

68

15. Finance

Bajaj Allianz Life Insurance Company

#36SecPlankChallenge

69

15. Finance

ICICI Lombard General Insurance Co. Ltd.

Technology with a human touch

70

15. Finance

Paytm

How Paytm got India to pay it forward

71

16. Financial Cards

Mastercard

The aadhar of all payments

72

17. Media & Entertainment Companies

Hotstar Premium

Weaponsing spoilers

73

17. Media & Entertainment Companies

Times of India

Times Out & Proud: India Comes Out of the Closet

74

17. Media & Entertainment Companies

Tata Sky

GETTING APPA TO APPROVE

75

17. Media & Entertainment Companies

Netflix

So, What Are You Watching?

76

17. Media & Entertainment Companies

Twitter

#WeTweet Together

77

17. Media & Entertainment Companies

Discovery Communications India

Man Vs. Wild with Bear Grylls and Prime Minister Modi

78

17. Media & Entertainment Companies

Spotify India

There’s a playlist for that

79

17. Media & Entertainment Companies

Spotify India

Beat of a Billion

80

17. Media & Entertainment Companies

Facebook

Thumbstoppers

81

17. Media & Entertainment Companies

Hotstar

Liberating entertainment for housewives

82

17. Media & Entertainment Companies

Dailyhunt

#KhudKiSochBanao

83

18. Government, Institutional & Recruitment

BJP

Hope 2.0 – How the 2019 mandate was won!

84

18. Government, Institutional & Recruitment

BMGF

Getting Indians To Mind The Gap

85

18. Government, Institutional & Recruitment

NSDC

Pitching skills against the stars

86

18. Government, Institutional & Recruitment

Bharatiya Janata Party

Modi Hai To Mumkin Hai

87

18. Government, Institutional & Recruitment

Main Bhi Chowkidar

Main bhi Chowkidar

88

19. Professional Services

Naukri.com

Jobs You’d Love To Go To

89

20. Travel & Tourism

Incredible India

From Destinations to Transformations

90

20. Travel & Tourism

UP Tourism

Inviting the new India to its oldest Mela

91

20. Travel & Tourism

Lufthansa

From Bucket List to the Blind List

92

20. Travel & Tourism

Airbnb India Pvt. Ltd.

That’s why We Airbnb

93

21. Software & Apps

Spotify India

Sunte Ja

94

22. Other Services

Samsung India Electronics Limited

Samsung Good Vibes

95

22. Other Services

Nestle Corporate

Ok Nestle – Tell me more about food

96

23. Entertainment & Sports

Dream11

Ye Game Hai Mahaan

97

23. Entertainment & Sports

NETFLIX

HOW FACTS HELPED REBUILD FAITH IN AN AGE OF CYNICISM

98

23. Entertainment & Sports

Hotstar

Koi Yaar Nahi Far

99

23. Entertainment & Sports

NBA

NBA Takes Over India’s Backyard

100

23. Entertainment & Sports

URI – The Surgical Strike

Code Name: URI

101

23. Entertainment & Sports

Pro Kabaddi League

ISSE TOUGH KUCH NAHI

102

23. Entertainment & Sports

Hotstar VIP

Killing the age-old TV viewing habit of a militant football fan

103

23. Entertainment & Sports

Star Sports

ICC Cricket World Cup 2019 – #CricketKaCrown

104

23. Entertainment & Sports

Vodafone

Vodafone FANtastic Breaks – Hijacking our customers to win at IPL

105

23. Entertainment & Sports

VIVO INDIAN PREMIER LEAGUE SEASON 12

HOW SEASON 12 BECAME THE MOST-WATCHED IPL EVER

106

24. Retail

Bata India

How did a 125 year old, successfully fit into a 25 year old’s shoes?

107

24. Retail

Swiggy

Voice Of Hunger

108

24. Retail

Flipkart Internet Private Limited

Hagglebot

109

24. Retail

Coca-Cola

mauke pe coca: winning ‘fridgespace’ during the world-cup

110

24. Retail

Paytm

India’s digital tijori

111

25. Healthcare Products

Durex

Breaking the taboo around female sexuality

112

25. Healthcare Products

SHOPS Plus Project – Abt Associates India

Helping India Defeat Diarrhea

113

25. Healthcare Products

Prega News

#PregaNewsMeansGoodNews

114

25. Healthcare Products

Dettol

How new moms gave Dettol a new life

115

25. Healthcare Products

Cipla

Berok Zindagi

116

25. Healthcare Products

SHOPS Plus Project – Abt Associates India

Putting Control Back in Women’s Palms

117

25. Healthcare Products

Savlon

Wounds Don’t Discriminate

118

25. Healthcare Products

Enterogermina

Happy Tummies

119

25. Healthcare Products

Dabur

Immunity is the best medicine

120

26. Healthcare Services

The Wishing Factory

#AadhiwaliZindagiMitao

121

26. Healthcare Services

NeuroGen Brain and Spine Institute

Playing with mental health

122

26. Healthcare Services

Living Will

Helping India sign-up for a dignified death

123

26. Healthcare Services

Fortis Healthcare Limited

Honor The Donor

124

27. Corporate Advertising / Reputation

Royal Challenge Sports Drink

An Innings Towards Equality

125

27. Corporate Advertising / Reputation

Hindustan Unilever Limited (Corporate)

Let’s start a little good

126

27. Corporate Advertising / Reputation

Fevicol

Breaking norms, retaining strong bonds.

127

27. Corporate Advertising / Reputation

Hamam

Hamam Waterproof Saree

128

27. Corporate Advertising / Reputation

Samsung India Electronics Limited

Samsung Good Vibes

129

27. Corporate Advertising / Reputation

Cipla

Berok Zindagi

130

27. Corporate Advertising / Reputation

Vistara

Vistara Retrojet – How Vistara turned a flying machine into a time machine

131

27. Corporate Advertising / Reputation

Gillette

Barbershop Girls

132

27. Corporate Advertising / Reputation

Nestle Corporate

Ok Nestle – Tell me more about food

133

27. Corporate Advertising / Reputation

AMFI

Mutual Funds Sahi Hai

134

27. Corporate Advertising / Reputation

Bajaj Auto

WORLD’S FAVOURITE INDIAN

135

27. Corporate Advertising / Reputation

P&G Shiksha

Bittu

136

27. Corporate Advertising / Reputation

Times of India

Lost Votes

137

27. Corporate Advertising / Reputation

Mastercard

Bharat ka card

138

27. Corporate Advertising / Reputation

Ponds

Overcome your inner hesitations and #See What Happens

139

28. B2B

Lenovo

Shaming beautiful laptops without brains

140

28. B2B

Loctite

Loctite Demand Generation Program

141

28. B2B

Facebook

Thumbstoppers

142

29. Interactive Marketing

URI – The Surgical Strike

Code Name: URI

143

29. Interactive Marketing

Cadbury Dairy Milk

Drowning Hate With Heart

144

29. Interactive Marketing

Spotify India

Memevertising

145

29. Interactive Marketing

Zomato

How Zomato Won the game before the game

146

29. Interactive Marketing

Flipkart Internet Private Limited

Hagglebot

147

29. Interactive Marketing

Cadbury Celebrations

What will you give up for your sibling?

148

29. Interactive Marketing

JCB

Digging yourself out of a digital ditch

149

29. Interactive Marketing

Hotstar

Koi Yaar Nahi Far

150

29. Interactive Marketing

Vodafone

Vodafone Fantastic breaks – Hijacking our customers to win at IPL

151

29. Interactive Marketing

Times of India

Lost Votes

152

29. Interactive Marketing

Mumbai Mirror

Operation Khataara

153

29. Interactive Marketing

PUMA

#SOCKTHEM

154

29. Interactive Marketing

Big Bazaar

INDIA’S FIRST INTERACTIVE COOKING MASTERCLASS

155

30. Small Town & Rural Marketing

Gulf Oil lubricants India Ltd.

Gulf Supreme Tractorotsav

156

30. Small Town & Rural Marketing

Hotstar

Connecting Rural India to IPL

157

30. Small Town & Rural Marketing

BMGF

Getting Indians To Mind The Gap

158

30. Small Town & Rural Marketing

Gillette

Barbershop Girls

159

30. Small Town & Rural Marketing

BMGF

When family planning had a better plan

160

30. Small Town & Rural Marketing

CCA

Liberating Rural Women From Chullas

161

30. Small Town & Rural Marketing

NSDC

Pitching skills against the stars

162

30. Small Town & Rural Marketing

Dabur

Making a product attribute into a brand experience

163

30. Small Town & Rural Marketing

Bajaj CT 110

HAR SADAK PAR KADAK

164

30. Small Town & Rural Marketing

Mastercard

The aadhar of all payments

165

31. Regional

McDonald’s

Chennai says I’m Lovin it

166

31. Regional

STAYFREE

HOW PADS BRIDGED THE GAP FROM PERIODS TO PROGRESS

167

31. Regional

Hotstar

Connecting Rural India to IPL

168

31. Regional

Nihar Naturals Coconut Hair Oil

Ami Durga, Ami Akai Aiksho

169

31. Regional

Asian Paints Limited

Fibre Ulla Campaign

170

31. Regional

Bajaj Platina

Platina Aaram Rath

171

31. Regional

The Times of India

Bol Daal

172

31. Regional

T20 Mumbai

T20 Mumbai – Ekdum Mumbai

173

31. Regional

Nescafe

How Nescafe broke the chai-baarish bond

174

31. Regional

Times of India

Phirey Esho Kolkata

175

31. Regional

CarDekho

Chalao Apni

176

31. Regional

TANISHQ

Winning Over The South

177

31. Regional

Fevikwik

Phenko Nahi Jodo

178

31. Regional

Iodex Balm

Curious case of National hit, Regional miss

179

31. Regional

Maaza

TN’s only soft drink for women

180

31. Regional

Asian Paints

Asian Paints Painting Service – Mr. Genius

181

31. Regional

ITC Aashirvaad

Getting Rice-devotees to fall in love with Atta

182

31. Regional

Aashirvaad

Breaking traditions to strengthen bonds

183

32. Direct Marketing

Spotify India

Memevertising

184

32. Direct Marketing

URI – The Surgical Strike

Code Name: URI

185

32. Direct Marketing

ALTBalaji

Breast Buffer

186

32. Direct Marketing

Spotify

Playlist in a packet

187

32. Direct Marketing

Coca-Cola

mauke pe coca: winning ‘fridgespace’ during the world-cup

188

33. Experiential Marketing / Brand Experience

STAYFREE

AN UNLIKELY TALE OF TWO TABOOS

189

33. Experiential Marketing / Brand Experience

Flipkart Internet Private Limited

Hagglebot

190

33. Experiential Marketing / Brand Experience

URI – The Surgical Strike

Code Name: URI

191

33. Experiential Marketing / Brand Experience

Bajaj Platina

Platina Aaram Rath

192

33. Experiential Marketing / Brand Experience

BMGF

The conversational contraceptives

193

33. Experiential Marketing / Brand Experience

Perfetti

Now add 2 eggs,flour and Juzt-Jelly

194

33. Experiential Marketing / Brand Experience

Castrol Super Mechanic

Super Mechanic – Making an Expert feel like an Expert

195

33. Experiential Marketing / Brand Experience

STATE BANK OF INDIA

Say YO to Life

196

33. Experiential Marketing / Brand Experience

Coca-Cola

mauke pe coca: winning ‘fridgespace’ during the world-cup

197

33. Experiential Marketing / Brand Experience

Dabur

Making a product attribute into a brand experience

198

33. Experiential Marketing / Brand Experience

American Tourister

Making the backpack, a swagpack

199

33. Experiential Marketing / Brand Experience

Jeep

Jeep Democracy

200

33. Experiential Marketing / Brand Experience

CarDekho

Beating the Patriarchy on the Indian Roads

201

33. Experiential Marketing / Brand Experience

Make A Difference

#NeverTooLate

202

33. Experiential Marketing / Brand Experience

Cadbury Bournvita

Bournvita- The Exam Collection

203

33. Experiential Marketing / Brand Experience

Spotify India

Beat of a Billion

204

33. Experiential Marketing / Brand Experience

Bajaj Allianz Life Insurance Company

#36SecPlankChallenge

205

33. Experiential Marketing / Brand Experience

Iodex Balm

Curious case of National hit, Regional miss

206

33. Experiential Marketing / Brand Experience

Cadbury Unity Bar

Chocolate That’s Made Of India, For India

207

33. Experiential Marketing / Brand Experience

Paytm

India’s digital tijori

208

33. Experiential Marketing / Brand Experience

Hamam

Hamam Waterproof Saree

209

34. Positive Change: Environmental

Hindustan Unilever Limited (Corporate)

Let’s start a little good

210

34. Positive Change: Environmental

Volvo Cars

Volvo Breathe Free

211

35. Positive Change: Social Good

STAYFREE

AN UNLIKELY TALE OF TWO TABOOS

212

35. Positive Change: Social Good

Samsung India Electronics Limited

Samsung Good Vibes

213

35. Positive Change: Social Good

ALT Balaji

Breast Buffer

214

35. Positive Change: Social Good

Gillette

Barbershop Girls

215

35. Positive Change: Social Good

Times of India

Lost Votes

216

35. Positive Change: Social Good

Lifebuoy

Mobile Dactarni

217

35. Positive Change: Social Good

Savlon

Wounds Don’t Discriminate

218

35. Positive Change: Social Good

Cadbury Dairy Milk

Reimagining Meetha For India

219

35. Positive Change: Social Good

Ariel

Sons #ShareTheLoad

220

35. Positive Change: Social Good

Hamam

Hamam Waterproof Saree

221

35. Positive Change: Social Good

Aarohan Social Innovation Awards

Lab Called Life

222

35. Positive Change: Social Good

The Wishing Factory

#AadhiwaliZindagiMitao

223

35. Positive Change: Social Good

Millennium World School

The Open Door Project

224

35. Positive Change: Social Good

BMGF

Getting Indians To Mind The Gap

225

35. Positive Change: Social Good

Make A Difference

#NeverTooLate

226

35. Positive Change: Social Good

HDFC Bank Ltd.

#StopMithani

227

35. Positive Change: Social Good

Ayushman Bharat Pradhan Mantri Jan Arogya Yojana

Health is a Universal Right

228

36. David v/s Goliath

Hotstar

Koi Yaar Nahi Far

229

36. David v/s Goliath

Hotstar Premium

Weaponsing spoilers

230

36. David v/s Goliath

Nescafe

Brewing coffee in a chai country

231

36. David v/s Goliath

Nestle (MAGGI)

HOW AN INTERNATIONAL MASALA BRAND TOOK ON INDIAN MASALA BRANDS

232

36. David v/s Goliath

Apollo Tyres

Apollo Alpha: How a late entrant took on two industry giants. And won.

233

36. David v/s Goliath

Bajaj Platina

Platina Aaram Rath

234

36. David v/s Goliath

Ovenstory

IT’S ALL ABOUT THE CHEESE

235

36. David v/s Goliath

Complan

Standing tall amongst giants

236

36. David v/s Goliath

Bajaj Dominar

Dominar Odysseys

237

36. David v/s Goliath

Spotify India

Sunte Ja

238

36. David v/s Goliath

Hotstar VIP

Killing the age-old TV viewing habit of a militant football fan

239

36. David v/s Goliath

DOMEX

Pick Up The Brush

240

36. David v/s Goliath

BRU

MAKING COFFEE ANDHRA’S CUP OF TEA

241

36. David v/s Goliath

Anchor by Panasonic

Naye India ke badhte load ke liye

242

36. David v/s Goliath

Asian Paints Adhesives TruGrip Ultra

FURNITURE KA MAUN VRAT

243

36. David v/s Goliath

ITC Aashirvaad

Getting Rice-devotees to fall in love with Atta

244

36. David v/s Goliath

DUROFLEX

COMFORT FOR THOSE WHO NEED IT

245

36. David v/s Goliath

Pure Magic Chocolush

BRITANNIA PURE MAGIC CHOCOLUSH RELAUNCH

246

36. David v/s Goliath

Tata Sky

GETTING APPA TO APPROVE

247

37. Integrated Advertising Campaign

Hotstar

Koi Yaar Nahi Far

248

37. Integrated Advertising Campaign

Hotstar Premium

Weaponsing spoilers

249

37. Integrated Advertising Campaign

Airbnb India Pvt. Ltd.

That’s why We Airbnb

250

37. Integrated Advertising Campaign

Nescafe

Creating new rite of passage for Indian teens

251

37. Integrated Advertising Campaign

Nestle (MAGGI)

2 minute life lessons

252

37. Integrated Advertising Campaign

Durex

Breaking the taboo around female sexuality

253

37. Integrated Advertising Campaign

BMGF

When family planning had a better plan

254

37. Integrated Advertising Campaign

Dettol

When moms lent a helping hand

255

37. Integrated Advertising Campaign

Dabur

Uniform approach to behavioural change

256

37. Integrated Advertising Campaign

STATE BANK OF INDIA

Say YO to Life

257

37. Integrated Advertising Campaign

Complan

Complete meal, not piecemeal

258

37. Integrated Advertising Campaign

Maybelline New York India

The foundation of fairness

259

37. Integrated Advertising Campaign

Bajaj Auto

WORLD’S FAVOURITE INDIAN

260

37. Integrated Advertising Campaign

Bharatiya Janata Party

Modi Hai To Mumkin Hai

261

37. Integrated Advertising Campaign

Anchor by Panasonic

Naye India ke badhte load ke liye

262

37. Integrated Advertising Campaign

VOLTAS

ADJUSTABLE ACs FOR THE ADJUSTING INDIAN

263

37. Integrated Advertising Campaign

ITC Aashirvaad

Getting Rice-devotees to fall in love with Atta

264

38. Sustained Success

Nihar Shanti Amla

Good brand to a great hair oil

265

38. Sustained Success

Sofy

Sofy AntiBacteria: Hum aage aage duniya peeche peeche

266

38. Sustained Success

BRU

GOING BACK TO ITS SOUTH INDIAN ROOTS

267

38. Sustained Success

Surf Excel

Giving Fight Against Dirt A Karmic Perspective

268

38. Sustained Success

Cadbury Bournvita

BOURNVITA- SHIFTING PERSPECTIVE ON MARKS

269

38. Sustained Success

AMFI

Mutual Funds Sahi Hai

270

38. Sustained Success

The Akanksha Foundation

Persistent Pitchers

271

39. New Product or Service

Love & Care

Born on the Runway

272

39. New Product or Service

Dettol

When moms lent a helping hand

273

40. Influencer Marketing

Johnson’s Baby

Johnson’s Baby – Turn To Learn

274

40. Influencer Marketing

Volkswagen India

Volkswagen – Cup Edition

275

40. Influencer Marketing

Hotstar

The New Social Network for IPL

276

40. Influencer Marketing

The Times of India

Bol Daal

277

40. Influencer Marketing

Gillette

Barbershop Girls

278

40. Influencer Marketing

Durex

Breaking the taboo around female sexuality

279

40. Influencer Marketing

Bajaj Dominar

Dominar Odysseys

280

40. Influencer Marketing

HDFC Bank Ltd.

#StopMithani

281

40. Influencer Marketing

Cadbury Dairy Milk

Drowning Hate With Heart

282

41. Use Of Data

Cadbury Fuse

Cadbury Fuse – Hunger Gets Personal

283

41. Use Of Data

Pantaloons

CREATING ONE OF INDIA’S HIGHEST ROI LOYALTY PROGRAMMES

284

41. Use Of Data

Flipkart Internet Private Limited

Hagglebot

285

41. Use Of Data

Spotify India

There’s a playlist for that

286

41. Use Of Data

Twitter

#WeTweet Together

287

41. Use Of Data

Spotify India

Beat of a Billion

288

41. Use Of Data

JCB

Using Data to speak to Human aspiration

289

41. Use Of Data

Ikea

How Ikea used Data to connect with Indian Families?

290

42. The Internal Marketing Award

Publicis Groupe

All Equal

291

43. The Disruptive Differentiators Award

Racold

Mind Your Language

292

43. The Disruptive Differentiators Award

Big Bazaar

Paani ke daam mein doodh

293

43. The Disruptive Differentiators Award

STAYFREE

BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER

294

43. The Disruptive Differentiators Award

Chalo

Kuch Pyare Pal Churao

295

43. The Disruptive Differentiators Award

NBA

NBA Takes Over India’s Backyard

296

43. The Disruptive Differentiators Award

Fevikwik

Phenko Nahi Jodo

297

43. The Disruptive Differentiators Award

Hindustan Unilever Limited (Corporate)

The Shower

298

43. The Disruptive Differentiators Award

PUMA

#SOCKTHEM

299

43. The Disruptive Differentiators Award

Times of India

Times Out & Proud: India Comes Out of the Closet

300

43. The Disruptive Differentiators Award

Facebook

Thumbstoppers

301

43. The Disruptive Differentiators Award

Make A Difference

#NeverTooLate

302

43. The Disruptive Differentiators Award

Castrol CRB Turbomax

TruckAasana – Caring for the Real Engine

303

43. The Disruptive Differentiators Award

Cadbury Celebrations

The Gift Of Good Intentions

304

43. The Disruptive Differentiators Award

Cadbury Unity Bar

Chocolate That’s Made Of India, For India

305

44. Small Budgets

Gulf Oil Lubricants India Ltd.

Gulf Supreme Tractorotsav

306

44. Small Budgets

The Times of India

Bol Daal

307

44. Small Budgets

Dr. Fixit Roofseal

Chhappar Phaad Ke

308

44. Small Budgets

Mumbai Mirror

Operation Khataara

309

44. Small Budgets

JCB

Digging yourself out of a digital ditch

310

44. Small Budgets

Jeep

Jeep Democracy

311

44. Small Budgets

STAYFREE

BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER

312

44. Small Budgets

McDonald’s

Make Your Choice

313

44. Small Budgets

Spotify India

Memevertising

314

44. Small Budgets

Spotify India LLP

HIJACKING IPL CHATTER WITHOUT THE SPONSORSHIP

315

44. Small Budgets

The Wishing Factory

#AadhiwaliZindagiMitao

316

44. Small Budgets

CarDekho

Beating the Patriarchy on the Indian Roads

 

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