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Zero Gravity Communications bags digital mandate of Arvind’s B2C business of Shirting & Suiting Fabrics and The Arvind Store

The agency will drive the entire gamut of digital activities, from strategy to execution for the B2C business of Arvind Ltd.

Zero Gravity Communications, an Ahmedabad-based branding and marketing agency, recently won the digital mandate of Arvind’s B2C business of Shirting & Suiting Fabrics and The Arvind Store following a multi-agency pitch.

The agency would be driving the entire gamut of digital activities from strategy to execution for the B2C business of Arvind Ltd.

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Raunaq Sharma, Vice-President, Marketing, Arvind Ltd., said, “Zero Gravity Communications reflected a deep understanding of the brand philosophy and their strategy resonated with our business goals. We are looking forward for them to successfully drive our key brand messages in the region.”

Khushboo Sharma, Founder of Zero Gravity Communications, said, “The fashion retail landscape stands at the cusp of transformation due to changing preferences of customers and the proliferation of technology.”

She added, “We aim to develop brand loyalists through extensive and effective digital engagement and content production. Arvind has a massive presence in the market, but an entire segment that is virtually driven needs to be tapped to its fullest potential. And we believe, that is exactly what drove them to our agency.”

The team did comprehensive market research and implemented their findings of trends in the pitch created for the account. Campaign ideas with the potential of immediate implementation were planned out and a deep understanding of the brand philosophy was identified.

The agency intends to redefine ready-to-wear and bespoke men's fashion in prominence on social media and establish a very strong and unique sense of aesthetics.

Arvind is a textile company with a focus on textiles, advanced materials, environmental solutions, omnichannel commerce and telecom. Arvind Limited is an integrated solutions provider in textiles with strong fibre to fashion capabilities for a global customer base.  It is also a design powerhouse churning innovative concepts and generating intellectual property.

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