As part of its 2019 yearly wrap-up, Google India has announced its annual YouTube ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and love from audiences across the country.
Over the years, video has gone mainstream with YouTube now reaching 265 million monthly active users as per ComScore 2019 (April) and making it a go-to-destination for brands. And, brands have innovatively capitalised on YouTube’s popularity by creating engaging ads that people truly loved.
With the massive depth and diversity of content on the platform, some of the country’s most-loved brands have leveraged YouTube to tell some of the year’s most compelling brand stories, the best of which form the YouTube Ads Leaderboard for 2019.
From Kia Motor’s ad for Seltos triggering design creativity, to Samsung’s Good Vibes App ad themed on caring for possibilities, to making people dance to Pepsi’s ‘Har Ghoonth Mein Swag Hain’ ad — YouTube Ads Leaderboard showcases all this and more.
Commenting on YouTube as an advertising platform, Satya Raghavan, Director, YouTube Partnerships, India, said, “YouTube is now playing a central role in helping consumers arrive at their final purchase decisions. We have worked hard to bring the power of Google and YouTube together to help unlock the magic of intent and YouTube today is a full funnel solution, with tools like TrueView for Action optimised for brand as well as performance objectives like leads and referrals.”
Let’s take a look at some of the most watched ads on YouTube this year.
#1 Kia Motors India | Magical Inspirations | Stunning Designs
#3 PepsiCo India |Har Ghoont Mein Swag
#5 OPPO F11 Pro | Features, Specs & Product Overview
#7 Aditya Birla Group |Big in Your Life
#9 Horlicks |FearLessKota #BottleOfLove
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in India that resonated most with audiences over the past months and celebrates the brands that performed best through a combination of popularity and promotion.