Water purification brand Livpure has launched a digital campaign, #PurityKaGift, focusing on purity, the essence of life.
Keeping in mind the festive season, Livpure has been creating relatable, engaging and innovative campaigns wherein they connect with the consumers personally. Through this campaign, Livpure focuses on spreading euphoria and ensuring that this Christmas, #SabkoEkPurityKaGiftBantaHai. Since Christmas is that time of the year when families come together to celebrate this tradition with joy and happiness, it aims at gifting your loved ones the essence of pure drinking water through Livpure RO water purifier.
The video captures the essence of togetherness wherein a father is enacting the role of a Santa Clause. The kids are seen engrossed in the cheerful vibe of the festival and seeing their father entering with Christmas gifts puts a huge smile on everyone’s faces. On the other hand, the mother being the most protective and concerned member of the family backs the father with pride for his gesture towards the kids by offering him a glass of purity.
Commenting on this campaign, Sushil Matey, Director, Marketing, Livpure and CEO, Livpure SmartHomes, said, “Livpure has always believed in providing the best of the services to our consumers. With this new digital campaign, we are stepping ahead and spreading happiness to everyone. This initiative is to bring the families together and celebrate this festival with goodness and gift them the purity of water through Livpure RO.”
This campaign will be highlighted across Facebook, Google, YouTube and other popular digital platforms.
Creative Agency: Digital Refresh Networks
Account Management: Barin Mukherjee, Murari Mishra, Abhinav Daryapurkar
Creative: Amit Agrawal, Shalini Sen, Som Bhargava, Aditya Dewan
Production House: Circus Elephants