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Tata Sky partners with Colors Kannada to woo Sandalwood lovers across India

The new service will bring an uninterrupted entertainment experience for viewers with access to ad-free, high quality blockbuster movies, including the latest and classic films. The service also offers a world television premiere every month

Anurag Kumar and Konda Reddy

Content distribution platform Tata Sky has expanded its portfolio of regional language services and is all set to strengthen its reach among its core regional audience in the south market.

Partnering with Colors Kannada, movie content provider Tata Sky Kannada Cinema has been launched with a ready line-up of 150+ films showcasing the biggest blockbusters and leading actors of Sandalwood.

The new service will bring an uninterrupted entertainment experience for viewers with access to ad-free, high-quality blockbuster movies, including the latest and classic films. The service also offers a world television premiere every month or 12 movie premieres a year. Some of the upcoming movie premieres include Kirik Party, K.G.F., Bell Bottom, Hottegagi genu battegagi, Ayogya and many more.

Anurag Kumar, Chief Communications Officer, Tata Sky, said, “Kannada film industry has seen a continued growth in viewership owing to high-quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with Colors Kannada, we aim to deliver the best curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”

Parameshwar Gundkal, Business Head, Kannada Entertainment Cluster, Viacom18 said, added, “With a contribution of 13% of the total Kannada television viewership, movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well curated line-up of uninterrupted blockbuster movies across genres that will keep the Kannada movie buffs glued to their television screens.”

Tata Sky Kannada Cinema offers 150+ movies across action, drama, romance, comedy and thriller including both new blockbuster movies and classics such as KGF, Kirik Party, Ayoga, Karva, Zoom, Chandu, Vaali, Yeradu Nakshatragalu, Habba, Yudda Kanda, etc., featuring the biggest stars of the Kannada film industry, including Sudeep Kichcha, Yash, Rakshit Shetty, Ganesh, Ninasam Sathish, Rishab Shetty, Rishi, Ravichandran, Vishnuvardhan, Ambarish, Rajkumar among others.

Kannada cinema’s leading celebrity and face of the service, Puneeth Rajkumar, said, “We’re witnessing the renaissance of Kannada cinema through original storylines celebrating the rich Kannada culture. It makes me proud to see this phase in the industry that’s encouraging young talent and creativity. To have a platform like Tata Sky Kannada Cinema at this time that curates all new and old films and takes it to Kannada-speaking audience across the country is an added boost for the film industry.”

Tata Sky Kannada Cinema strengthens the bouquet of regional cinema services for Tata Sky by offering unlimited and high-quality entertainment, catering to the growing popularity and demand for regional movie content. The regional bouquet already includes seven services — Tata Sky Gujarati Cinema, Tata Sky Telugu Cinema, Tata Sky Tamil Cinema, Tata Sky Bhojpuri Sanima, Tata Sky Bangla Cinema, Tata Sky Punjab De Rang and Tata Sky Marathi Cinema.

Tata Sky Kannada Cinema is now available to all subscribers on #1602 (SD) at a minimal cost of Rs 45/month. The service is also available on the Tata Sky Mobile App.

Info@BestMediaInfo.com

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