Scotch brand Dewar's is back with its experiential platform 'The Doers Club'

The premium scotch brand Dewar’s is back with its signature experiential platform, The Doers Club, after the successful launch at Soho House. The Doers Club is an intersection of Double Aged Dewar’s Scotch, Gastronomy experiences, and a lot of playfulness.

The main motive behind The Doer’s Club with its series of pop ups at the most popular restaurants in the town is to give the audience a unique and playful food and highball experience, catering to those that love to tantalize their taste buds.

Embodying their motto of ‘DoubleIsBetter’, The Doers Club is curated with the Best Celebrity Chefs of the country and A- list Celebrities who have keen interest in Food and Scotch. The guests at The Doers Club enjoy the co-curated Gourmet Delicacies by the duo with Dewar’s Highballs.

Tommy Dewar’s, the Maverick behind brand Dewar’s had pioneered Dewar’s Highballs. The key facts about the Dewar’s Highballs are, these are refreshing, light on the palette and are extra smooth.

The Doers Club experience combine a selection of tastiest double aged highball cocktails with the latest street food trends. Enabling an enriched and wholesome drinking experience, the brand is introducing the new age consumers to ‘Drink less and Drink Better’ trend with Dewar’s Scotch.

The Doer’s Club promises to deliver only the best, keeping the audience vibrantly engaged throughout the night.  The club is open for all, keeping in track of the latest trends to connect with millennials. Each Doers Club pop up will be ticketed and up for grabs to consumers across cities at trending outlets, giving them one of a kind of food and drinking experience like never before.

For the second phase, Dewar’s brought together global gastronome and celebrity chef Vicky Ratnani along with Actress, Environmentalist Esha Gupta to curate an unforgettable gourmet culinary experience titled ‘Cheese and Scotch’ at Dirty Buns, Mumbai on December 17, 2019.The Doers Club by Dewar’s was a night of indulgence made special by its rich food, clever playful format and unusual guests.

Sharing his thoughts on the second phase of The Doers Club, Anshuman Goenka, Director Marketing of Bacardi India, said, “At Dewar’s we believe in doing things twice to make them better. Dewar’s extra smooth double aged blend pairs best with gourmet food and double aged highballs, enhancing the whole drinking experience. We always strive to give our consumer a unique experience and to put the consumer at the core of every experience we curate. Our association with Chef Vicky Ratnani and Esha Gupta will leave a mark for them to come back.”

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