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Red Chief launches ‘Khel Gaye Chief’ campaign with Vicky Kaushal

The campaign conceptualised by ADK Fortune Communications highlights Red Chief leather shoes’ strength and comfort

Click on the Image to watch the TVC.

Footwear brand Red Chief, from Leayan Global Private Limited, has launched a campaign ‘Khel Gaye Chief’ with Vicky Kaushal. Targeting the youth, the new campaign, conceptualised and executed by ADK Fortune Communications Pvt. Ltd., highlights the strength and comfort that Red Chief leather shoes essentially stand for.

The commercial features a gutsy Vicky Kaushal tackling a couple of goons by tricking them into reaching the police station. Very smoothly, he tricks the goons while running, climbing, and jumping to show how these shoes are made for today’s fast lifestyle. The film serves as a testimony of how tough and flexible are these leather shoes from Red Chief.

Manoj Gyanchandani, MD of Leayan Global Pvt. Ltd., said, “We are delighted to have Vicky Kaushal as the brand ambassador for our leading leather footwear brand, Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough, and confidently stylish. We are quite confident of taking our brand to the next level of growth and expansion across the country with a strong youth connect.”

“Red Chief always stood for the power of real leather. Vicky seamlessly embodying the real sense of power with much ease and wit makes the whole plot highly entertaining and endearing,” said Subroto Pradhan, Managing Partner, ADK-Fortune.

Uday Rao, ECD, ADK-Fortune Communications Pvt. Ltd., said, “The attempt with this communication was to underline the style aspect that has evolved to be in sync with the times along with strengthening the existing brand image through an exciting, short, and a charming story.”

The campaign is backed-up by heavy media burst, online and offline.

Red Chief has 170 retail stores and more than 3,000 multi brand outlets (MBOs) across India. The brand is also available on all major online shopping platforms.



Client: Leayan Global Pvt. Ltd.

Brand: Red Chief

MD: Manoj Gyanchandani

Marketing Head: Rahul Sharma

Red Chief Team: Vikram Raghav, Gurbachan Singh

Agency: ADK Fortune Communications Pvt. Ltd.

Managing Partner: Subroto Pradhan

ECD: Uday Rao

Creative Director: Ravi Shankar Mishra

Creative Team: Sanyam Sharma, Abhishek Sharma

Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee

Production House: Absolute Productions

Director: Vasan Bala

DOP: Rubayz

Music Director: Karan Kulkarni

Producer: Prafull Sharma, Sadhya Vyas, Trisanku

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