PVR's brand film says 'Every seat has a story'

PVR Ltd, the film exhibitor, has launched a brand film to celebrate its audience for over two decades. The film observes the patrons and the million experiences while stating “Every seat has a story.”

Conceptualised around the significance of customer-centricity, PVR Ltd. reiterates its focus on the customer and their experiences with the newly launched film.

Ajay Kumar Bijli, Chairman and Managing Director, PVR Ltd., said, “It has been over two decades since we started and if there is one thing that has stayed constant, it is our focus on the customer and the experiences they yield in that three hours inside the cinema. We have evolved in every aspect but at the heart of our business lays the audience who drive us, guide us and encourage us to do better, push the envelope and explore new things.”

“It has been an exceptional year on the business front, and I am grateful to our patrons and partners in supporting us in all our endeavours. Wishing all a very happy and entertaining year-end with family and friends.”

The film celebrates the stories of the patrons, sharing a million emotions from inside the cinema theatres. It is launched across traditional, digital and social media platforms.

The brand film:

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