OMD outpaces industry as it expands billings and market share

Omnicom Media Group Agency OMD Worldwide topped the latest COMvergence global billings ranking report based on projected 2019 media agency and group billings, the agency said in a press note.

With a projected 2019 global billings of $19.6B, and a growth rate of +6.1%, OMD holds a $1.7 billion lead over its nearest competitor and is dramatically outpacing the industry’s flat 0.6% growth rate.

The report drops as OMD marks its ninth consecutive quarter of new business and retention growth, a performance that translates to $3.5b in new billings - 18% of its current total - added during the 2018-2019-time period, the most of any media agency.

OMD Worldwide CEO Florian Adamski said, “Having significantly expanded the depth of our offer and the breadth of our client roster in 2019, OMD enters the new year in an exceptionally strong position once the impact of all 2019 wins hits the ledger. As we embark on a new decade, we are more ready than ever to deliver better decisions, better ideas and better outcomes for clients -  faster.”

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