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Mirum India bags creative mandate for Play

The agency will take care of its social and creative duties with focus on building the brand on digital from scratch

Mirum India has won the creative mandate for Play following a multi-agency pitch held earlier this year. The agency will be the creative AOR for the brand and will take care of its social and creative duties with focus on building the brand on digital from scratch.

Apart from handling their digital assets, Mirum India, the digital agency, will also be handling some of their ATL work, which includes brand films and other offline activities. The account will be serviced by the Delhi office of Mirum India.

Arvind Nair

Arvind Nair, Regional Director (Delhi), Mirum India, said, “We believe in creating inspiration through our campaigns. Play has given us an opportunity to expand our horizons and create something meaningful and exciting. We understand consumers’ digital behaviour and are looking forward to aid Play in building a connect and engaging the masses.”

Sanjay Mehta

Sanjay Mehta, Joint CEO, Mirum India, said, “We are proud to be AOR for Play. This account allows Mirum to bring its vast digital experience to the table and deliver youthful work. Our digital approach will be highly ROI-driven with marketing campaigns closely aligned with the brand’s business goals.”

Play is founded by a team of enthusiasts who aim to make superior gadgets, create a world of connected devices, personalised experience, and to form a long-lasting connection with people through their products. Their mission is to deliver cutting-edge products that truly benefit people and can contribute towards a better lifestyle for people and the world in general. The latest launch includes two series of wearable tech under PlayGo and PlayFit.

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