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MagicCircle wins creative mandate for Brilloca, makers of ‘Hindware’

The account was won following a multi-agency pitch. The incumbent agency was McCann

MagicCircle Communications has bagged the creative mandate for the super-premium brand Alchymi and premium brands Hindware Italian Collection and Hindware from the house of Brilloca.

 Following a multi-agency pitch, MagicCircle was entrusted with the creative duties for the brands under the aegis of Brilloca. The incumbent agency was McCann.

Sanjay Kalra

Sanjay Kalra, President and Chief, Bath Products and Tiles, Brilloca Limited, said, “We are excited to work with MagicCircle as our creative agency and we look forward to work with the creative talent to foster stronger engagement with our customers through 360 creative campaigns.”

Hemant Misra

Hemant Misra, Founder and Managing Director, MagicCircle said, “The bathware business is one of the most exciting business today, giving the shift of technology and state-of-the-art design. We are very excited to partner with Brilloca to create engaging content and build stronger brands.”

Brilloca, makers of the brand ‘Hindware’, is a building products company in the country. It has versatile range of best-in-class bathware products that caters to a wide cross-section of the customers with a strong portfolio of leading innovative brands across the value chain. Brilloca also houses plastic pipes and fittings business and the company has recently forayed into the premium and super-premium tiles business.

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