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Looking for credible influencer led content solutions in a safe environment? Check out ZEE5’s Ampli5

A preferred way of reaching out to your consumers is by associating your brand to credible influencers. And that’s where ZEE5’s amplification tool, Ampli5 comes to your rescue

Does your brand depend on digital platforms to drive engagement with consumers and create a Share-of-Voice (SOV)? But, imagine your brand being put at risk as it might appear on inappropriate content. In such a scenario, how can you reach out to your potential consumers in a brand-safe environment?

A preferred way of reaching out to your consumers is by associating your brand to credible influencers. And that’s where ZEE5’s amplification tool, Ampli5 comes to your rescue. This unique tool offers seamless brand integration with ZEE5’s content by leveraging the popularity of influencers and celebrities. Popular brands that have benefited from Ampli5 include India's largest paints brand Asian Paints, country’s No. 1 toothpaste brand Colgate and largest antiseptic wash brand Dettol.

According to a study by BigCommerce, 89% of brands get their ROI from influencer marketing instead of other traditional marketing channels. In this light, Ampli5 is an effective tool to increase your brand’s awareness with the popularity of renowned influencers onboard with the ZEE Group. With the current generation looking up to influencers of inspiration and suggestions, having your brand associated with them will definitely expand your consumer base.

And since influencers have a huge fan following, ZEE5’s Ampli5 will help build the right perception of your brand among audiences and in a brand-safe environment. Apart from this, Ampli5 also offers social, hosted content, in-show brand integration, content marketing, sponsorships, live, SMS, notifications and emailer as solutions to increase the brand’s reach.

To improve the brand’s key performance indicator (KPIs), Ampli5 leverages its IPs to increase brand value. It also uses its national and regional influencer network for contextual marketing, enables content sharing, drives high clicks via auto preview and delivers positive PR and brand imagery. And since people spend most of their time on the web for information and entertainment, Ampli5 promises a high reach and discoverability of your brand among relevant audiences for higher SOV.

Taranjeet Singh

Taranjeet Singh, Chief Revenue Officer and Business Head, Zee5 India, said, “We are thrilled with the initial response received from brands who used Ampli5 to enhance their presence in a cluttered digital market.”

Earlier this year in June, ZEE5 executed an influencer campaign for Reckitt Benckiser’s Dettol and delivered more than what it had promised using Ampli5. The OTT platform created a shoot-based influencer marketing vignette for Dettol using famous Zee TV show protagonists across regions.

Through 23 days, the campaign achieved 5.82+ million viewers with a click-through rate (CTR) of 1.02% and completion rate of 84.09%. These numbers were higher than ZEE5’s initial promise of 3.5 million video views.

Another successful influencer led content initiative rolled out using Ampli5 was for Asian Paints where the platform created influence vignette with the cast of Zee’s popular show Bhabhiji Ghar Par Hai. To help the brand reach consumers in smaller towns with the Tractor Emulsion Shyne and Ace Shyne’s ongoing campaign ‘Andar bhi Shine, Baahar bhi Shine’, Zee5 picked up the show that was most popular amongst the brand’s TG.

When Colgate launched its ‘Smile karo aur shuru ho jao’ campaign, Ampli5 helped the brand create buzz through content association. The brand wanted to create an impact, by not just sponsoring the content but by creating an emotional connect with the audiences where they can relate to real-life moments. Accordingly, ZEE5 created video profiles of the contestants of reality series Dadagiri Season 8, a game show hosted by sports icon, Sourav Ganguly. The audience of this show was an exact fit for the campaign.

For the Colgate campaign, ZEE5 hand-picked show contestants and created short video profiles of their real-life moments, struggles and achievements These videos beautifully captured how a smile was symbolic of hope, courage, confidence and optimism when they faced challenges. Through these videos, ZEE5 managed to inspire consumers with the motto ‘Smile Karo Aur Shuru Ho Jaao’, a sentiment the brand upheld.

Besides Ampli5, ZEE5 AdSuite has four other intelligent tools designed to help brands benefit from precise targeting and segmentation capabilities to deliver measurable results. Click here to check out the other tools and know why India’s successful brands are partnering with ZEE5.

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